Blogging is often overlooked or disregarded in many companies’ marketing strategies. When new clients come in to discuss our marketing strategy, it is apparent that many are unaware of the benefits of having a designated blog section on their website. We are here to give you insight into why your business needs a blog!
Helps drive traffic to your website
Everyone wants more website visitors. That’s why you create a website in the first place! Search engines such as Google, Yahoo, Bing etc. love relevant and fresh content. Whenever you publish a blog post to your website, it adds another indexed page to your site. Indexed pages are when a search engine has analysed, visited and added the pages of your website to its database of web pages. This gives your website more of an opportunity to be shown on the first few pages of the search engine, therefore driving traffic to your website through organic search.
Assists in converting traffic into leads
Once you are driving traffic to your website through your frequent blogs (we suggest one a month), you can then aim to convert the website traffic into leads. Just by posting blogs you have increased your chance of appearing on search engines! Where possible, incorporate a ‘call-to-action’ in your blog post. Something that will encourage people to make the sale, to book that appointment. Try wrapping up your blog with ‘book now’ or ‘explore our services’ to increase your chance of converting customers.
Strengthen relationships with customers by showcasing your expertise
Blog posting not only helps your brand awareness, but it also gives you the opportunity to show your customers a more personal and conversational side of your business. It gives you the opportunity to showcase your expertise by providing tips, showcasing your services and/or sharing your perspective on industry news. Giving your customers engaging and informative information will encourage them to trust you and your expertise which will hopefully translate to bookings and sales.
We hope that you can see the importance of incorporating blogs into your marketing strategy! If you are looking to incorporate blogs in your strategy, or to explore our marketing services get in touch with us today!