Tag: Target Market

Use the SMART way to set goals and objectives for your business

We have reflected many times through the ‘A-Z of Marketing’ on the fact that small business owners are time poor. When you are doing everything yourself, or with only a few people to help, you use your time to get the job done, leaving not much time to plan. Finding 10 minutes for setting goals and objectives can give a […]

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Measuring Success

In my very first blog post, 5 Steps to Host Your Own Census, I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in the ‘A-Z of Marketing’ series I was filled with excitement and […]

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Life Cycle Management for your Products

Countless products are launched every year, landing in the market with a reason to be, a well thought out way to connect with the consumer and hope that the investment will pay off for the brand owner. But what comes next? Product Life Cycle Management is the key to ensuring your brand thrives year in and year out. This post […]

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How to Market Your Business on a Small Budget

Starting a business is an investment of time and money. As a small business owner, you invest large quantities of both and naturally you feel frustrated when the results don’t reflect what you’ve put in. This post is a “How To”, giving you some ideas on making the most of your financial budget and time invested into your small business. […]

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Get Competitive! Dealing with the Competition

Competitors are the concern of all businesses, no matter their size. Too often we wait until sales have dropped unexpectedly or enquiries are down until we look at what the competition are doing. The presence of competition is healthy, it keeps you motivated to continually move forward and to refresh and refine your ideas. In essence, it can push your […]

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How to Brand for Success

You know the importance of brands, you see them in your everyday life however, do you realise how years of exposure and experience have built up your perceptions of those brands and have shaped the interactions you choose to have with them? This post will give you a greater understanding of what a brand is and how you can brand […]

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5 eXtra Ways You Can Promote Your Business (for Under $100)

If you have followed our A-Z of Marketing since the beginning, you will now have a range of ideas and strategies under your belt. The challenge with every small business is that it is like a leaky bucket, for every customer you grow, you are bound to spill some others out along the way. This post gives you five more […]

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3 Golden Rules of Pricing for Value

For any business setting the price of your products is one of the hardest decisions that you have to make (along with picking a brand name, choosing the logo colour, deciding on your range…!) There are a few different approaches that you can take, but the most important thing you need to do is build value. This post will discuss […]

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How to Use Twitter for Business

Twitter launched in 2006 as a social media platform, where users can “tweet” what’s on their mind in 140 characters or less. As it has gained popularity business has got on board and embraced Twitter as another social media marketing tool. This post will explain how to use Twitter for business marketing and explain some jargon to help you sort […]

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How to Effectively Use Social Media for Business Marketing

This article has been updated. To view the most recent version of this article click here. Social Media has become a buzz word over the last 5 years, with the cries of social media marketing and social media for business following quick. So how does what first seemed like a platform for teenagers to be well…. teenagers, become an effective part […]

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How to Reach Your Target Market

How to target a market is one of the most common questions we get from clients. We all know that our product or service (in most cases) is not for everyone, but how do we clearly define who the target market is? Once we know who they are, how do we go about getting ourselves in front of them? This […]

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