Tag: Small Business

Use the SMART way to set goals and objectives for your business

We have reflected many times through the ‘A-Z of Marketing’ on the fact that small business owners are time poor. When you are doing everything yourself, or with only a few people to help, you use your time to get the job done, leaving not much time to plan. Finding 10 minutes for setting goals and objectives can give a […]

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New Product Development Process

New products are launched in droves every year and the simple reason is that nothing sells like ‘new’. New product development (NPD) should form a key part of your annual marketing strategy, with the need for new ideas and innovation to keep your business competitive. This post will help you through the new product development process, to ensure you create new product […]

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Measuring Success

In my very first blog post, 5 Steps to Host Your Own Census, I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in the ‘A-Z of Marketing’ series I was filled with excitement and […]

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Life Cycle Management for your Products

Countless products are launched every year, landing in the market with a reason to be, a well thought out way to connect with the consumer and hope that the investment will pay off for the brand owner. But what comes next? Product Life Cycle Management is the key to ensuring your brand thrives year in and year out. This post […]

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Business Jargon Explained

Starting out in small business, we all find ourselves in conversations; whether they are about marketing strategies, sales strategies or just a ‘getting to know you’ networking chat. Before you know it, someone drops an acronym and off your mind wanders trying to work out what on earth it means. Welcome to Business Jargon! This post will get you up to […]

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How to Market Your Business on a Small Budget

Starting a business is an investment of time and money. As a small business owner, you invest large quantities of both and naturally you feel frustrated when the results don’t reflect what you’ve put in. This post is a “How To”, giving you some ideas on making the most of your financial budget and time invested into your small business. […]

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Why Your Business Needs a Facebook Page

Facebook pages have become the successful launching pad or website complement for many small businesses and WAHers (I am hereby coining this for “Work At Home ers”). For small businesses without a bricks and mortar presence, Facebook gives the opportunity to have a conversation and demonstrate the personality of the business and therefore bridge the service gap. This post is […]

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5 eXtra Ways You Can Promote Your Business (for Under $100)

If you have followed our A-Z of Marketing since the beginning, you will now have a range of ideas and strategies under your belt. The challenge with every small business is that it is like a leaky bucket, for every customer you grow, you are bound to spill some others out along the way. This post gives you five more […]

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The 3 Mistakes Small Businesses Make When Creating a Website

So you have decided you need a website! All of a sudden you are faced with a few choices, which we will discuss in-turn; • Outsource to a Web Design company for a custom-made website • Use a freelance web designer and adapt a template to suit • Use a free template based design and do it yourself We see […]

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3 Golden Rules of Pricing for Value

For any business setting the price of your products is one of the hardest decisions that you have to make (along with picking a brand name, choosing the logo colour, deciding on your range…!) There are a few different approaches that you can take, but the most important thing you need to do is build value. This post will discuss […]

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Usability – a Website’s Forgotten Imperative

Creating a website is fast becoming one of the critical marketing strategies for launching a successful small business. Time is spent planning content, getting the brand look just right and implementing search engine optimisation strategies; but often web designers or web DIYers forget the basic imperative – is it easy to use? This post will discuss some key considerations to […]

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How to Use Twitter for Business

Twitter launched in 2006 as a social media platform, where users can “tweet” what’s on their mind in 140 characters or less. As it has gained popularity business has got on board and embraced Twitter as another social media marketing tool. This post will explain how to use Twitter for business marketing and explain some jargon to help you sort […]

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