Tag: Quantitative Research

Qualitative & Quantitative Data in Market Research

Market research doesn’t have to be a pesky phone call during dinner; many of your customers would love to tell you what they think (if you’re willing to listen). This post will outline how to ask the right questions to ensure your market research effort helps you with the planning and development of your business. The consideration of questionnaire design […]

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Qualitative and Quantitative Data in Market Research

This article has been updated. Click here to view the latest version. Market research doesn’t have to be a pesky phone call during dinner; many of your customers would love to tell you what they think (if you’re willing to listen). This post will outline how to ask the right questions to ensure your market research effort helps you with the […]

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Turning Surveys into Solutions

Last week we took an in depth look at Market Research and how to hold your own census, and we promised to follow with how to analyse your results, so here it is! In our discussion of the 5 steps to host your own census, the first step was to: Define your problem We generally undertake Market Research to solve […]

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5 Steps to host your own Census! (Or Market Research for Small Business)

Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market. To the average Australian the Census is 20 minutes of their life spent form filling, of which there seems to be no immediate benefit and no future return. For me, the avid Marketer […]

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