Tag: marketing

Qualitative & Quantitative Data in Market Research

Market research doesn’t have to be a pesky phone call during dinner; many of your customers would love to tell you what they think (if you’re willing to listen). This post will outline how to ask the right questions to ensure your market research effort helps you with the planning and development of your business. The consideration of questionnaire design […]

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How can you utilise Pay Per Click & Google AdWords Advertising?

Pay Per click advertising is a strategy that’s not for everyone. Those who do use it and use it well enjoy increases in both traffic and sales, with complete control of cost. Google AdWords and Facebook Ads have become popular pay per click or online advertising programs with simple to use tools that make setting up a campaign very straightforward. […]

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The 3 Mistakes Small Businesses Make When Creating a Website

So you have decided you need a website! All of a sudden you are faced with a few choices, which we will discuss in-turn; • Outsource to a Web Design company for a custom-made website • Use a freelance web designer and adapt a template to suit • Use a free template based design and do it yourself We see […]

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