Tag: marketing plan

Use the SMART way to set goals and objectives for your business

We have reflected many times through the ‘A-Z of Marketing’ on the fact that small business owners are time poor. When you are doing everything yourself, or with only a few people to help, you use your time to get the job done, leaving not much time to plan. Finding 10 minutes for setting goals and objectives can give a […]

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New Product Development Process

New products are launched in droves every year and the simple reason is that nothing sells like ‘new’. New product development (NPD) should form a key part of your annual marketing strategy, with the need for new ideas and innovation to keep your business competitive. This post will help you through the new product development process, to ensure you create new product […]

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Business Jargon Explained

Starting out in small business, we all find ourselves in conversations; whether they are about marketing strategies, sales strategies or just a ‘getting to know you’ networking chat. Before you know it, someone drops an acronym and off your mind wanders trying to work out what on earth it means. Welcome to Business Jargon! This post will get you up to […]

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Understanding the Decision Making Process of the New Consumer

What did we do before Google, Facebook, Twitter, Trip Advisor, You Tube and everything in between? The ability to research has become quicker and easier than ever before. As consumers we are presented with not only an increase in information, but also the falling away of geographical barriers to purchase. The new consumer is influenced less by what they are […]

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Get Competitive! Dealing with the Competition

Competitors are the concern of all businesses, no matter their size. Too often we wait until sales have dropped unexpectedly or enquiries are down until we look at what the competition are doing. The presence of competition is healthy, it keeps you motivated to continually move forward and to refresh and refine your ideas. In essence, it can push your […]

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Setting Goals and Objectives the SMART way

We have reflected many times through the ‘A-Z of Marketing’ on the fact that small business owners are time poor. When you are doing everything yourself, or with only a few people to help you use your time to get the job done, leaving not much time to plan. Finding 10 minutes for setting goals and objectives can give a […]

Read more

New Products and your Marketing Strategy

This post has been revised, click here for the latest update. New products are launched in droves every year and the simple reason is that nothing sells like ‘new’. New product development (NPD) should form a key part of your annual marketing strategy, with the need for new ideas and innovation to keep your business competitive. This post will help you through […]

Read more

Business Jargon 101

This post has been revised, click here for the latest update. Starting out in small business, we all find ourselves in conversations; whether they are about marketing strategies, sales strategies or just a ‘getting to know you’ networking chat, before you know it someone drops a 3 letter acronym and off your mind wanders trying to work out what on earth it […]

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Ideas and Innovation: Brainstorming for Small Business

This post has been revised, click here for the latest update. Coming upon “I” in the A-Z of Marketing, I have to say, I was lacking inspiration (oh hang on there’s an “I” word); I didn’t need just any “I” word, I needed an “I” word that had something to do with Marketing and Small Business. Then I had an […]

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The Decision Making Process of the New Consumer

This post has been revised, click here for the latest update. What did we do before Google, Facebook, Twitter, Trip Advisor, You Tube and everything in between? The ability to research has become quicker and easier than ever before. As consumers we are presented with not only an increase in information, but also the falling away of geographical barriers to […]

Read more

Get Competitive with your Competitors

This post has been revised, click here for the latest update. Competitors are the concern of all businesses, no matter their size. Too often we wait until sales have dropped unexpectedly or enquires are down until we look at what the competition are doing. In this post we will discuss how to get competitive with your competitors, to ensure you […]

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