Tag: Market Research

Qualitative & Quantitative Data in Market Research

Market research doesn’t have to be a pesky phone call during dinner; many of your customers would love to tell you what they think (if you’re willing to listen). This post will outline how to ask the right questions to ensure your market research effort helps you with the planning and development of your business. The consideration of questionnaire design […]

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How to Brand for Success

You know the importance of brands, you see them in your everyday life however, do you realise how years of exposure and experience have built up your perceptions of those brands and have shaped the interactions you choose to have with them? This post will give you a greater understanding of what a brand is and how you can brand […]

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How to Reach Your Target Market

How to target a market is one of the most common questions we get from clients. We all know that our product or service (in most cases) is not for everyone, but how do we clearly define who the target market is? Once we know who they are, how do we go about getting ourselves in front of them? This […]

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Qualitative and Quantitative Data in Market Research

This article has been updated. Click here to view the latest version. Market research doesn’t have to be a pesky phone call during dinner; many of your customers would love to tell you what they think (if you’re willing to listen). This post will outline how to ask the right questions to ensure your market research effort helps you with the […]

Read more

How to Brand for Success

This post has been revised, click here for the latest update. You know the importance of brands, you see them in your everyday life however, do you realise how years of exposure and experience have built up your perceptions of those brands and have shaped the interactions you choose to have with them? This post will give you a greater […]

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Turning Surveys into Solutions

Last week we took an in depth look at Market Research and how to hold your own census, and we promised to follow with how to analyse your results, so here it is! In our discussion of the 5 steps to host your own census, the first step was to: Define your problem We generally undertake Market Research to solve […]

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5 Steps to host your own Census! (Or Market Research for Small Business)

Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market. To the average Australian the Census is 20 minutes of their life spent form filling, of which there seems to be no immediate benefit and no future return. For me, the avid Marketer […]

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