Tag: consumer

How to Market Your Business on a Small Budget

Starting a business is an investment of time and money. As a small business owner, you invest large quantities of both and naturally you feel frustrated when the results don’t reflect what you’ve put in. This post is a “How To”, giving you some ideas on making the most of your financial budget and time invested into your small business. […]

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Why Your Business Needs a Facebook Page

Facebook pages have become the successful launching pad or website complement for many small businesses and WAHers (I am hereby coining this for “Work At Home ers”). For small businesses without a bricks and mortar presence, Facebook gives the opportunity to have a conversation and demonstrate the personality of the business and therefore bridge the service gap. This post is […]

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Email Marketing: Top Tips for E-Newsletter Success

Nearly every small business we talk to is looking for the same thing; cost-effective marketing solutions. “How do I get my business in front of potential customers without spending a packet?” The answer is Email Marketing: a cost-effective, environmentally friendly, content specific and targeted message delivered electronically to your customers, clients and professional network. So let’s find out: What is […]

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Understanding the Decision Making Process of the New Consumer

What did we do before Google, Facebook, Twitter, Trip Advisor, You Tube and everything in between? The ability to research has become quicker and easier than ever before. As consumers we are presented with not only an increase in information, but also the falling away of geographical barriers to purchase. The new consumer is influenced less by what they are […]

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How to Market a Small Business with a Small Budget

This post has been revised, click here for the latest update. Starting a Small Business is an investment of time and money. As a small business owner, you invest large quantities of both and naturally you feel frustrated when the results don’t reflect what you’ve put in. This post is a “How To”, giving you some ideas on making the most of […]

Read more

Why your Retail Business needs a Facebook Page

This post has been revised, click here for the latest update.   Facebook pages have become the successful launching pad or website complement for many small businesses and WAHers (I am hereby coining this for “Work At Home ers”). For small businesses without a bricks and mortar presence, Facebook gives the opportunity to have a conversation and demonstrate the personality […]

Read more

Email Marketing Basics for E Newsletter Success

This post has been revised, click here for the latest update. Nearly every small business we talk to is looking for the same thing – cost-effective marketing solutions. “How do I get my business in front of potential customers without spending a packet?” This post will guide you through email marketing and help you unleash its potential for your business. […]

Read more

The Decision Making Process of the New Consumer

This post has been revised, click here for the latest update. What did we do before Google, Facebook, Twitter, Trip Advisor, You Tube and everything in between? The ability to research has become quicker and easier than ever before. As consumers we are presented with not only an increase in information, but also the falling away of geographical barriers to […]

Read more