Tag: Competitors

New Product Development Process

New products are launched in droves every year and the simple reason is that nothing sells like ‘new’. New product development (NPD) should form a key part of your annual marketing strategy, with the need for new ideas and innovation to keep your business competitive. This post will help you through the new product development process, to ensure you create new product […]

Read more

Measuring Success

In my very first blog post, 5 Steps to Host Your Own Census, I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in the ‘A-Z of Marketing’ series I was filled with excitement and […]

Read more

Life Cycle Management for your Products

Countless products are launched every year, landing in the market with a reason to be, a well thought out way to connect with the consumer and hope that the investment will pay off for the brand owner. But what comes next? Product Life Cycle Management is the key to ensuring your brand thrives year in and year out. This post […]

Read more

How to Market Your Business on a Small Budget

Starting a business is an investment of time and money. As a small business owner, you invest large quantities of both and naturally you feel frustrated when the results don’t reflect what you’ve put in. This post is a “How To”, giving you some ideas on making the most of your financial budget and time invested into your small business. […]

Read more

Get Competitive! Dealing with the Competition

Competitors are the concern of all businesses, no matter their size. Too often we wait until sales have dropped unexpectedly or enquiries are down until we look at what the competition are doing. The presence of competition is healthy, it keeps you motivated to continually move forward and to refresh and refine your ideas. In essence, it can push your […]

Read more

How to Brand for Success

You know the importance of brands, you see them in your everyday life however, do you realise how years of exposure and experience have built up your perceptions of those brands and have shaped the interactions you choose to have with them? This post will give you a greater understanding of what a brand is and how you can brand […]

Read more

3 Golden Rules of Pricing for Value

For any business setting the price of your products is one of the hardest decisions that you have to make (along with picking a brand name, choosing the logo colour, deciding on your range…!) There are a few different approaches that you can take, but the most important thing you need to do is build value. This post will discuss […]

Read more

New Products and your Marketing Strategy

This post has been revised, click here for the latest update. New products are launched in droves every year and the simple reason is that nothing sells like ‘new’. New product development (NPD) should form a key part of your annual marketing strategy, with the need for new ideas and innovation to keep your business competitive. This post will help you through […]

Read more

How to Measure Success

This post has been revised, click here for the latest update. In my very first blog post (5 Steps to Host Your Own Census) I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in […]

Read more

Long Live your Product (with Life Cycle Management)

This post has been revised, click here for the latest update. Countless products are launched every year, landing in the market with a reason to be, a well thought out way to connect with the consumer and hope that the investment will pay off for the brand owner. But what comes next? Product Life Cycle Management is the key to ensuring your […]

Read more

Ideas and Innovation: Brainstorming for Small Business

This post has been revised, click here for the latest update. Coming upon “I” in the A-Z of Marketing, I have to say, I was lacking inspiration (oh hang on there’s an “I” word); I didn’t need just any “I” word, I needed an “I” word that had something to do with Marketing and Small Business. Then I had an […]

Read more
<nav class="navigation pagination" role="navigation"> <h2 class="screen-reader-text">Posts navigation</h2> <div class="nav-links"><span aria-current='page' class='page-numbers current'>1</span> <a class='page-numbers' href='https://www.wiseupmarketing.com.au/tag/competitors/page/2/'>2</a> <a class="next page-numbers" href="https://www.wiseupmarketing.com.au/tag/competitors/page/2/">Next</a></div> </nav>