Tag: Competitors

New Product Development Process

October 9, 2015 mtkgsols A-Z of Marketing Comments are Off

New products are launched in droves every year and the simple reason is that nothing sells like ‘new’. New product development (NPD) should form a key part of your annual marketing strategy, with the need for new ideas and innovation to keep your business competitive. This post will help you through the new product development process, to ensure you create new product […]

Tags: Competitors, How to Brand, Marketing 101, marketing plan, Marketing strategy, NPD, Small Business

Measuring Success

September 24, 2015 mtkgsols A-Z of Marketing Comments are Off

In my very first blog post, 5 Steps to Host Your Own Census, I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in the ‘A-Z of Marketing’ series I was filled with excitement and […]

Tags: Analysis, Competitors, Marketing 101, Profit, Small Business, Target Market, Website Traffic

Life Cycle Management for your Products

September 10, 2015 mtkgsols A-Z of Marketing Comments are Off

Countless products are launched every year, landing in the market with a reason to be, a well thought out way to connect with the consumer and hope that the investment will pay off for the brand owner. But what comes next? Product Life Cycle Management is the key to ensuring your brand thrives year in and year out. This post […]

Tags: Brand, business plan, Competitors, Marketing 101, Profit, Retail Business, Small Business, Target Market

How to Market Your Business on a Small Budget

July 16, 2015 mtkgsols A-Z of Marketing Comments are Off

Starting a business is an investment of time and money. As a small business owner, you invest large quantities of both and naturally you feel frustrated when the results don’t reflect what you’ve put in. This post is a “How To”, giving you some ideas on making the most of your financial budget and time invested into your small business. […]

Tags: Advertising, Competitors, consumer, Customer Profiling, Decision Making, Marketing 101, SEO, Small Business, Social Media Marketing, Target Market, Website Traffic

Get Competitive! Dealing with the Competition

June 24, 2015 mtkgsols A-Z of Marketing Comments are Off

Competitors are the concern of all businesses, no matter their size. Too often we wait until sales have dropped unexpectedly or enquiries are down until we look at what the competition are doing. The presence of competition is healthy, it keeps you motivated to continually move forward and to refresh and refine your ideas. In essence, it can push your […]

Tags: Analysis, Brand, branding, business plan, Competitive, competitive advantage, Competitors, market analysis, Marketing 101, marketing plan, Target Market

How to Brand for Success

June 24, 2015 mtkgsols A-Z of Marketing Comments are Off

You know the importance of brands, you see them in your everyday life however, do you realise how years of exposure and experience have built up your perceptions of those brands and have shaped the interactions you choose to have with them? This post will give you a greater understanding of what a brand is and how you can brand […]

Tags: Brand, Brand Equity, branding, Competitors, How to Brand, Market Research, Marketing 101, Target Market, What is A Brand

A is for Analysis

June 24, 2015 mtkgsols A-Z of Marketing Comments are Off

A is for Analysis. When I started in marketing well over a decade ago, the era of the long lunch, the fluffy campaign and the big budget with no accountability were on the way out (poor me) and ROI (return on investment), measurement and metrics were the new rage. It suited me fine as I am a numbers girl at […]

Tags: Analysis, Competitors, Marketing 101, Profit, Target Market, Website Traffic

3 Golden Rules of Pricing for Value

June 24, 2015 mtkgsols A-Z of Marketing Comments are Off

For any business setting the price of your products is one of the hardest decisions that you have to make (along with picking a brand name, choosing the logo colour, deciding on your range…!) There are a few different approaches that you can take, but the most important thing you need to do is build value. This post will discuss […]

Tags: Analysis, Brand, Brand Equity, branding, competitive advantage, Competitors, Customer Profiling, How to Brand, Marketing 101, Profit, Small Business, Target Market

New Products and your Marketing Strategy

June 24, 2015 mtkgsols A-Z of Marketing Comments are Off

This post has been revised, click here for the latest update. New products are launched in droves every year and the simple reason is that nothing sells like ‘new’. New product development (NPD) should form a key part of your annual marketing strategy, with the need for new ideas and innovation to keep your business competitive. This post will help you through […]

Tags: Competitors, How to Brand, Marketing 101, marketing plan, Marketing strategy, NPD, Small Business

How to Measure Success

June 24, 2015 mtkgsols A-Z of Marketing Comments are Off

This post has been revised, click here for the latest update. In my very first blog post (5 Steps to Host Your Own Census) I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in […]

Tags: Analysis, Competitors, Marketing 101, Profit, Small Business, Target Market, Website Traffic

Long Live your Product (with Life Cycle Management)

June 24, 2015 mtkgsols A-Z of Marketing Comments are Off

This post has been revised, click here for the latest update. Countless products are launched every year, landing in the market with a reason to be, a well thought out way to connect with the consumer and hope that the investment will pay off for the brand owner. But what comes next? Product Life Cycle Management is the key to ensuring your […]

Tags: Brand, business plan, Competitors, Marketing 101, Profit, Retail Business, Small Business, Target Market

Ideas and Innovation: Brainstorming for Small Business

June 24, 2015 mtkgsols A-Z of Marketing Comments are Off

This post has been revised, click here for the latest update. Coming upon “I” in the A-Z of Marketing, I have to say, I was lacking inspiration (oh hang on there’s an “I” word); I didn’t need just any “I” word, I needed an “I” word that had something to do with Marketing and Small Business. Then I had an […]

Tags: brainstorm, competitive advantage, Competitors, ideas, innovation, Marketing 101, marketing plan, mind mapping