Tag: branding

Email Marketing: Top Tips for E-Newsletter Success

Nearly every small business we talk to is looking for the same thing; cost-effective marketing solutions. “How do I get my business in front of potential customers without spending a packet?” The answer is Email Marketing: a cost-effective, environmentally friendly, content specific and targeted message delivered electronically to your customers, clients and professional network. So let’s find out: What is […]

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Understanding the Decision Making Process of the New Consumer

What did we do before Google, Facebook, Twitter, Trip Advisor, You Tube and everything in between? The ability to research has become quicker and easier than ever before. As consumers we are presented with not only an increase in information, but also the falling away of geographical barriers to purchase. The new consumer is influenced less by what they are […]

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Get Competitive! Dealing with the Competition

Competitors are the concern of all businesses, no matter their size. Too often we wait until sales have dropped unexpectedly or enquiries are down until we look at what the competition are doing. The presence of competition is healthy, it keeps you motivated to continually move forward and to refresh and refine your ideas. In essence, it can push your […]

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How to Brand for Success

You know the importance of brands, you see them in your everyday life however, do you realise how years of exposure and experience have built up your perceptions of those brands and have shaped the interactions you choose to have with them? This post will give you a greater understanding of what a brand is and how you can brand […]

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The 3 Mistakes Small Businesses Make When Creating a Website

So you have decided you need a website! All of a sudden you are faced with a few choices, which we will discuss in-turn; • Outsource to a Web Design company for a custom-made website • Use a freelance web designer and adapt a template to suit • Use a free template based design and do it yourself We see […]

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3 Golden Rules of Pricing for Value

For any business setting the price of your products is one of the hardest decisions that you have to make (along with picking a brand name, choosing the logo colour, deciding on your range…!) There are a few different approaches that you can take, but the most important thing you need to do is build value. This post will discuss […]

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Usability – a Website’s Forgotten Imperative

Creating a website is fast becoming one of the critical marketing strategies for launching a successful small business. Time is spent planning content, getting the brand look just right and implementing search engine optimisation strategies; but often web designers or web DIYers forget the basic imperative – is it easy to use? This post will discuss some key considerations to […]

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Email Marketing Basics for E Newsletter Success

This post has been revised, click here for the latest update. Nearly every small business we talk to is looking for the same thing – cost-effective marketing solutions. “How do I get my business in front of potential customers without spending a packet?” This post will guide you through email marketing and help you unleash its potential for your business. […]

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The Decision Making Process of the New Consumer

This post has been revised, click here for the latest update. What did we do before Google, Facebook, Twitter, Trip Advisor, You Tube and everything in between? The ability to research has become quicker and easier than ever before. As consumers we are presented with not only an increase in information, but also the falling away of geographical barriers to […]

Read more

Get Competitive with your Competitors

This post has been revised, click here for the latest update. Competitors are the concern of all businesses, no matter their size. Too often we wait until sales have dropped unexpectedly or enquires are down until we look at what the competition are doing. In this post we will discuss how to get competitive with your competitors, to ensure you […]

Read more

How to Brand for Success

This post has been revised, click here for the latest update. You know the importance of brands, you see them in your everyday life however, do you realise how years of exposure and experience have built up your perceptions of those brands and have shaped the interactions you choose to have with them? This post will give you a greater […]

Read more