Tag: Analysis

Measuring Success

In my very first blog post, 5 Steps to Host Your Own Census, I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in the ‘A-Z of Marketing’ series I was filled with excitement and […]

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Get Competitive! Dealing with the Competition

Competitors are the concern of all businesses, no matter their size. Too often we wait until sales have dropped unexpectedly or enquiries are down until we look at what the competition are doing. The presence of competition is healthy, it keeps you motivated to continually move forward and to refresh and refine your ideas. In essence, it can push your […]

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3 Golden Rules of Pricing for Value

For any business setting the price of your products is one of the hardest decisions that you have to make (along with picking a brand name, choosing the logo colour, deciding on your range…!) There are a few different approaches that you can take, but the most important thing you need to do is build value. This post will discuss […]

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Qualitative and Quantitative Data in Market Research

This article has been updated. Click here to view the latest version. Market research doesn’t have to be a pesky phone call during dinner; many of your customers would love to tell you what they think (if you’re willing to listen). This post will outline how to ask the right questions to ensure your market research effort helps you with the […]

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How to Measure Success

This post has been revised, click here for the latest update. In my very first blog post (5 Steps to Host Your Own Census) I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in […]

Read more

Get Competitive with your Competitors

This post has been revised, click here for the latest update. Competitors are the concern of all businesses, no matter their size. Too often we wait until sales have dropped unexpectedly or enquires are down until we look at what the competition are doing. In this post we will discuss how to get competitive with your competitors, to ensure you […]

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