PR & Media

Successful PR and Media campaigns that get people talking.

Wise Up offers a professional public relations management solution for businesses who want consistent and complimentary public attention and awareness. We set strategies to convey and amplify the personality of your product or service, meet your objectives and link your brand messages with imaginative and topical communications.

Headed up by Renee Raper our PR Specialist, we’ve first-hand experience on ‘the other side’ so we understand best what will attract an Editor’s attention, and what will not. Trust us with your next branding campaign.

Our clients have been featured on sunrise, in the Sunday Telegraph, in top Newstand Magazines, and we’ve even made it all the way to Mashable in the US!

We develop strategies for your business to connect with your target market, with minimum waste.

Managed Campaigns

Our range of packages allow you to leverage off our expertise and gain media exposure for your product or service.

One Page Press Release: Dip Your Toes In
  • Let us help you attract media attention with our one-off release service. We’ll craft an attention-grabbing press release with your input and dispatch it to our personally curated media list consisting both long and short lead media contacts we’ve worked with before.
  • Includes; phone or in-person briefing, one release draft, two revisions – dispatched to both long and short lead media and 2-3 follow-up’s (email and phone). Post campaign we’ll provide you a report of media coverage achieved along with a pipeline of possible future coverage and detailed list of the outlet we’ve contacted and any response/feedback*.
Campaign Specific Press Emailer: Almost Free PR
  • A pictorial style solus email featuring up to 20 non-competing brands, targeted at media curating product pages for particular seasonal gift guides or campaigns – ask about our schedule to see what campaign your brand could feature in. Your brand is represented by an image, logo and up to 50 words of copy.
  • Includes; phone or in-person briefing, draft of up to 50 words copy, two revisions and email design– sent to both long and short lead media. Emailed to our entire database, with two follow up’s via email only.
Keep The Wheels Turning - Ongoing Maintenance
$300+GST per month - Min 3 Months
  • After we’ve won you over on the power of PR and having us represent you on a successful campaign, we appreciate that some brands or products may just need light representation to keep the wheels turning. Our maintenance package has been designed to allow us to work on representing you long term, it includes;

    • Monthly WIP with team to discuss any win’s/leads or ideas for PR/Brand Marketing
    • Follow up of call outs or applying for advertised opportunities within PR Trade Networks
    • Check ins with local paper for any wins / good news story opportunities
    • Inclusion of management in regular discussions with media, including our monthly media send outlining all brands we are representing

DIY Options

If you feel like you’ve got your media list sorted but need help crafting an attention-grabbing press release, then our DIY options might work for you;

Press Release Creation – Re-Write
  • Have a release but not sure if it’s angled correctly to get the right attention? We can help you re-write a release that we believe media outlets will be most interested in. Includes up to one hour long coaching session with a PR Professional (via phone) and one comprehensive press release, focusing on your key brand and message story – you provide the ‘guff’ and we simply help craft it into a solid release you can use immediately. Includes two revisions. We suggest no release is more than one page long, but we can work with you on up to two pages.


NOTE: All of our managed packages include follow through of submissions that are received after the dispatches have been completed, so you don’t miss out on an opportunity post campaign. We will not actively seek opportunities for you – if this is of interest a maintenance package is a great addition to any PR campaign you undertake.

*We will not provide details of our contact but will certainly provide general feedback so you can rest assured they have been sent your brand or product info, and any related commentary.