It all starts with a few words on the screen. With a provocative question or a lost piece of a puzzle in mind, millions of people browse through the internet in search for answers. However, with more than a billion websites and two million blog posts published daily, you really are a small fish in a big pond. How do you stand out in the crowd? The answer is SEO.
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customer’s questions. Blog posts that specifically use a variety of on page SEO tactics can give you more opportunities to rank in search engines and increase traffic to your site.
Search engine optimisation is an important tool for all marketers out there. It optimises web pages so when people are searching via search engines, your website becomes more visible.
I know what you’re thinking. How do I get started? Here’s 3 tips to kick you off:
1. Focus on 1-2 long-tail keywords that match your reader’s intent
Optimising your blog posts is not about trying to fit all your eggs in the one basket. Don’t cram every keyword possible. This is called: Keyword stuffing (intentionally trying to cram words to rank higher) and search engines are smart enough to pick this up and rank you lower as a result.
Rather than this, you should be focusing on 1-2 long-tail keywords per blog post. Be more specific in your blog post to answer the questions people are dying to know.
2. Include Keywords in all Aspects of your Post
The headline of your blog post is the first things readers will see. Including keywords in your title is vital to ranking well.
Headers & Body
Mention your keywords throughout your post in a naturalistic way to avoid keyword stuffing. Make it user-friendly and readable. Focus on what matters to your audience and not about the keywords as much.
One of the first things that will appear on your page and one of the things search engines prioritise. Every post generates a unique URL – so why not optimise it to the relevance of your post?
Meta description is additional text that appears in the search engine results. It lets the readers know what the link is about and gives readers a good indication whether this is the content they’re looking for. This is a great opportunity for you to include some keywords in 300 characters or less.
Image alt text
Usually blog posts don’t just include words. Images play a large role in visually engaging with your audience. With this said, it is important to optimise your images in the ‘alt text’ section of your website. It helps google rank your post higher.
3. Making sure your Blog is Mobile-Friendly
More people use search engines via their phone than the computer. Let that sink in. Google has always geared towards displaying mobile-friendly results first. One way to make sure that it stays mobile-friendly is to double-check what your website/post looks like on your own mobile. Whether this be layout, image size or just text , it’s an important step that shouldn’t be missed.
These are just a few tips that you might want to consider when writing your next blog post. If you’re looking for a partner in developing an integrated marketing strategy that includes content creation and promotion, contact us today for solutions and take blogging off your shoulders. We are industry experts having worked across many industries – from retail to real estate and medical. Book a call here to discuss your content strategy planning session.