Waking up to your social media accounts being deleted has got to be one of the most frightening feelings. Surprisingly, it happens more often than you may think. The lesson we want you to take away from this blog is to not rely solely on free platforms!
Free platforms are an incredible asset to any business. We absolutely encourage taking advantage of them where you can, but if something goes wrong, you may have to start over again! So many people now rely on a single platform for their entire financial living, and just like that, you could wake up to your income stream being completely gone! We are here to share what OWNED media platforms you need to be using to ensure your brand never goes offline.
1. Your own WEBSITE is a must.
You OWN your website! A website lets you tell your story, your way and is a true representation of your brand. It enables customers to see what your brand is about while learning about your products and/or services. It also allows your business to be available 24/7 which means sales and bookings can be made at all hours of the day.
2. Build an EMAIL LIST
You shouldn’t have to rely on a free platform to be in touch with your customers. Having a secure email list allows you to keep your customers updated with any news or changes. If you are in a situation where your account is deleted and can’t retrieve it, having an email list allows you to let your customers know what is happening.
3. Post BLOGS
Blogs are a key extension of your brand. They not only help your brand awareness, but it also gives you the opportunity to show your customers a more personal and conversational side of your business. The more blogs you post, the more likely your website will appear on the first pages of your search engine. Also, social media is a very crowded and competitive space. Blog posts live on your website and they allow you to showcase more engaging, in-depth information about your expertise in a way that builds trust with your customers.
We hope your account never gets deleted! But if for some reason it does, having your owned media platforms secured in place means that your brand will never go offline. If you are interested in implementing any of the owned media platforms for your business, get in touch with us today!