A regular newsletter is a great way to help build brand awareness, stay top of mind and position yourself as a thought leader or industry expert. With the availability of programs like MailChimp and Campaign Monitor it has never been easier to create creative and informative Newsletters. But how do you grow your mailing list to get the message out wider than just your current customers? Well, it is easier than you might think! The following 5 tips will help you to organically build your mailing list.
Offer a Discount
If you have an eCommerce store the easiest way to entice people to sign up to your mailing list is by offering them a small discount in exchange for their subscription. The most effective way to do this is by creating a pop up for the home page of your website, which will load when a new user lands on your website. By creating a call to action like, “Sign up to our newsletter and receive 15% off” you’re giving instant gratification and a tangible benefit.
Offer an Opt-In Reward
If you are a service based business, you can similarly use a pop up offer to tempt users to sign up to your newsletter. An easy way to do this is to offer some sort of downloadable content that users will find valuable. An example of this could be that an Accountant might offer a downloadable Budget Template on sign up.
Promote on your social media
Another simple way to get the word out there about your newsletter is to promote it on your social media channels. Creating content and adding sign up links to posts will encourage your social media followers that may not already by signed up to your newsletters to do so. Additionally, posting your newsletters to your Facebook and LinkedIn accounts will increase readership.
Email existing contacts asking them to sign up
Under certain consumer affairs regulations, people must not be signed up to a newsletter without their knowledge or consent. Therefore, to increase your newsletter and to (lawfully) sign up existing contacts, and email introducing the newsletter and how it will benefit them with an invitation to sign up is a great strategy. By sending an email to your already established contacts you are likely to have a much higher success rate.
Approach people in complementary businesses to cross promote
Our final tip to drive sign ups to your newsletter is to approach complementary businesses and create content to cross promote one another. This could be creating guest blog posts with a concluding paragraph to drive sign ups to your newsletter or posting updates on each other’s social media accounts.
If you think your business could benefit by having a regular newsletter, or you think your current newsletter needs a makeover, we’d love to hear from you to see how we can help.