We are constantly overwhelmed with choice in today’s fast-paced digitally-driven society. That’s why having a face or story behind your brand is key! Your small business represents who you are in many ways. To really engage with your audience, pull at their heartstrings and make them feel something! They WANT to know the story behind your business, and they go […]
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You have probably heard about backlinks, in an SEO article or talking to an SEO guru, but may not really know what backlinks are. You might be wondering, what should you look for in a backlink and how do you look for them? In this article we are sharing the 101 on backlinks and how you can improve your SEO […]
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SEO is probably that task at the bottom of your to-do list, the one you know you desperately have to do, but keep avoiding because it may seem too confusing. Although, if you want your website to rank on Google, it’s a priority – but it doesn’t have to be overwhelming. Now, it is important that we let you know […]
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Just like a well-oiled machine, a well maintained website is the key to your success online. Many business owners fall into the trap of thinking that a website is set and forget, but like all marketing channels regular health checks are essential to continued success. Even though platforms such as WordPress make it easy for you to manage your website, […]
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For those that are not in the know, choosing a platform to build your first website on is hard! But don’t worry, we are here to make the decision an easy one. Both Wix and WordPress are good website builders, however, the differences between Wix and WordPress is fairly significant, so it is important that you choose the right platform before […]
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More and more websites are integrating pop-up boxes into their home page web design. This is done for a number of reasons; such as generating newsletter sign ups, promoting special offers or even just to make a bit of a statement. However, the wrong kind of pop-up can now have negative implications for your SEO. Google has released information stating […]
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So Christmas is around the corner, and as per usual it has snuck up on us all. In the world of small business, Christmas is BIG BUSINESS! If your business is product-based, it is more than likely that this time of year will be your peak trade. But have you ever stopped to think, what can I do to really […]
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So you have just set up your website with WordPress, it looks fantastic and you love it, but now what? It is easy to think that once the design is implemented and the content entered that you are done and dusted and can just leave the site to work for itself. Think again! Website maintenance is critical to the longevity […]
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