A successful digital marketing strategy is one that accounts for a diverse range of factors. No two businesses are the same, so those marketing strategy templates you’ve found online simply won’t cut it. Businesses are unique in their own ways, and if marketing has even been considered, a digital marketing strategy should be a key first step. At Wise Up […]
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Blogging is a term that has seen an upward spiral in popularity. The term has achieved critical mass, even throughout the non-savvy segments. Blogging is the cornerstone of many businesses and brands content marketing strategy. Why? Frequent blogging can have real benefits to your business. Blogging can have strong impacts on search engine visibility. This occurs through keywords or terms focused upon […]
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So you’ve heard the buzz and now you’re wondering – what is a landing page? Landing pages are simply a single web page, which aims to capture visitor’s information through a call to action. But why landing pages when I have a website of my own? Simply put, landing pages aim to drive one single action through precise focus, and are used […]
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Just like a well-oiled machine, a well maintained website is the key to your success online. Many business owners fall into the trap of thinking that a website is set and forget, but like all marketing channels regular health checks are essential to continued success. Even though platforms such as WordPress make it easy for you to manage your website, […]
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For those that are not in the know, choosing a platform to build your first website on is hard! But don’t worry, we are here to make the decision an easy one. Both Wix and WordPress are good website builders, however, the differences between Wix and WordPress is fairly significant, so it is important that you choose the right platform before […]
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Alyssa from Alyssa Martin has created this great guest blog post to help you write emails and communications to your clients that will help to strengthen your relationships and manage client expectations. Have you ever had a client relationship go bad? (Every entrepreneur is the world raises their hand.) Needless to say, you’re not alone. When you’ve got an online business, it can […]
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So you have decided you need a website for your business! All of a sudden you are faced with a few choices that can have a lasting effect on the outcome of your website. It is important that you make an informed decision on how you will create and develop your website, which we will discuss in-turn. The most common […]
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