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Adjusting to Instagram’s Changes

Did you know 64% of Instagram users are 18-29 years old? If that’s your target market, you’re going to want to read the rest of this blog. Millennials (people born between 1981-1996) are a massive target market. If you haven’t been taking them seriously, it may be time to open your eyes to how much they inject into the economy […]

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Internal Marketing: Empower your team

What is Internal Marketing? “Internal marketing is the promotion of a company’s objectives, products and services to employees within the organisation. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy.” We believe, put simply, Internal Marketing is about empowering your team and making them your biggest fans – creating your strongest brand ambassadors. Imagine […]

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Emerging Social Platforms

As a marketer, it’s on US to keep up to date on the latest social media platforms that are growing in the digital world and HOW we can strengthen our social media strategy by utilising these. We’ve taken it upon ourselves to seek out the next rising social media platforms that you should try! VERO Vero is a new social […]

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Marketing for your Small Business

We feel that Small Business Marketing is very unique and tremendously challenging. Resources are limited, 24 hours in a day is never enough, and all you have is yourself to rely. This is why we tackle each small business client’s Digital Marketing on a case-by-case basis. Just recently, we were part of a Small Business Networking event dedicated for Sydney’s […]

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Why You Should Be On LinkedIn

When most people think of LinkedIn, they would probably say, “I update my resume when I’m looking for a new job”. But for Business Owners, Managers, Directors and Executives, it’s a place of business. If you’re looking to connect with professionals and thought leaders of your industry, LinkedIn is the place. Professionals are already conversing with each other, forming B2B […]

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Facebook Down. Instagram Outage. Global.

In the history of Facebook, we haven’t seen an outage like this before. Facebook’s last outage was August 2018 for 45 minutes, and before that it was over a decade ago when no one quite cared about Facebook’s existence. So what happened? Facebook, Instagram, Messenger, WhatsApp – they’re all down. If you’re lucky enough to load it on your phone […]

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Marketing Agency vs Your “Marketing Person”

Hire a Marketing Agency vs In-house Marketing? This is a big question for Small to Medium sized businesses – and considering cost, it should be! We’ve seen and worked with numerous SMEs who point at one of their team members and say, “they do marketing” and, “that’s my marketing person”. It’s funny at first and then not so much when […]

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Your Employees are your next Influencers

Employee Advocacy. Your employees should be your most loyal customers and the biggest fans. They are essentially the face of your brand. Why try to convince influencers when your employees already understand and appreciate your business? Each employee has their own network of people they engage with. It doesn’t take an influencer with 100K+ followers to promote your brand. Each […]

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Rebranding – How to get it right.

Rebranding isn’t just about choosing a new logo and tagline. That’s just the outer most layer of your rebranding. However, every change whether little or big, is all for a specific purpose. Rebranding is like renovating your house. You wouldn’t start with repainting the walls – like starting with changing your logo. You would typically go through your reasons for […]

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