[vc_row][vc_column][vc_column_text]Put simply, your landing page is where your customer will ‘land on’ after clicking a specific link or advertisement. Landing pages are found to convert at a higher rate than a normal website, but why? Landing pages outperform websites as they don’t need to incorporate all brands values and messages – but instead can focus … Read more
Are you a sporadic poster? Do you go into each week stuck with what to post? Creating a content calendar will give you a better perspective of your overall marketing strategy. It allows you to notice content gaps and will show you if you are focusing too much on a particular topic while almost completely … Read more
SEO is probably that task at the bottom of your to-do list, the one you know you desperately have to do, but keep avoiding because it may seem too confusing. Although, if you want your website to rank on Google, it’s a priority – but it doesn’t have to be overwhelming. Now, it is important … Read more
Yes, when we saw the headlines we were just as shocked as you. What does this mean for our reporting? How will businesses monitor their progress? All the same questions ran through our minds. If you haven’t heard the news, Facebook Analytics will no longer be available from June 30, 2021. The announcement is … Read more
Hashtags were created in 2007 as way to help users find and search for relevant, specific content. Fast forward to 2021 and now almost every social media platform encourages you to use them in your captions. For business owners, it allows you to draw attention, promote, organise, and connect with your target audience. If you … Read more
Hashtags were created in 2007 as way to help users find and search for relevant, specific content. Fast forward to 2021 and now almost every social media platform encourages you to use them in your captions. For business owners, it allows you to draw attention, promote, organise, and connect with your target audience. If you … Read more
Waking up to your social media accounts being deleted has got to be one of the most frightening feelings. Surprisingly, it happens more often than you may think. The lesson we want you to take away from this blog is to not rely solely on free platforms! Free platforms are an incredible asset to … Read more
Blogging is often overlooked or disregarded in many companies’ marketing strategies. When new clients come in to discuss our marketing strategy, it is apparent that many are unaware of the benefits of having a designated blog section on their website. We are here to give you insight into why your business needs a blog! … Read more
You may find this surprising, but likes and comments are no longer the key metrics to be watching on Instagram. With likes being publicly removed on posts, Saves and Shares have taken over. We are here to tell you why they are the hottest metric right now! What is Instagram Saves and why is it … Read more
You may find this surprising, but likes and comments are no longer the key metrics to be watching on Instagram. With likes being publicly removed on posts, Saves and Shares have taken over. We are here to tell you why they are the hottest metric right now! What is Instagram Saves and why is it … Read more
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