Two Hoots

Do you need Social Media Marketing?

Social media is everywhere and everyone is somehow connected. In fact, about 37% of the world’s population are social media users. That’s 2.77 billion people. Let’s talk business. As a marketing agency, we still hear stories about and directly deal with clients who avoid social media altogether. We understand that it’s complicated and there are so many platforms to choose […]

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Do I need a SSL Certificate and What Does It Mean?

In a technologically driven society, our personal details are more at risk than ever. That’s why we need to be sure that our networks are secured. This is where SSL (Secure Sockets Layer) comes in handy, it’s the backbone of our secure internet and it protects your sensitive information as it travels across the world’s computer networks. It provides privacy, […]

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How to Use Instagram Stories

And How it Can Bring you More Followers Lately it seems everyone wants to know How to use Instagram Stories. Instagram launched its ‘story’ feature in August 2016 and it quickly threw Snapchat off its fast growing throne. Instagram stories offer businesses a great opportunity to reach a higher number of people by updating their audience with relevant information and […]

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Social Media Channels: A Case Study of 4 Businesses

When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]

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Influencer Marketing – what is it & how to make it work for your brand

Influencer marketing is one of the newer concepts within marketing. It’s the process of having influential bloggers, celebrities, or industry experts talk about your brand or service, mention your product, or share your content to their followers. The overarching strategy is simple -consumers prefer word-of-mouth recommendations over any other, and influencer marketing leverages this. Instead of communicating your message to mass, generic […]

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4 Things you Should be Doing on Facebook Now!

Facebook is the most used social media platform in Australia. Because of this it is important that you utilise the platforms features to the fullest! Setting up simple account features is an easy way to increase your engagement and standing with consumers on Facebook but why stop there! Here we have 4 advanced plays you should be making on Facebook now […]

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WordPress Health Check: 5 Ways to Keep Your Site Performing Well

Just like a well-oiled machine, a well maintained website is the key to your success online. Many business owners fall into the trap of thinking that a website is set and forget, but like all marketing channels regular health checks are essential to continued success. Even though platforms such as WordPress make it easy for you to manage your website, […]

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Instagram Vs Snapchat: Who is Winning the Stories War?

Stories are officially the hip and happening thing in the social media world. Once Snapchat solidified its place in the lives of millennials, Instagram, and now Facebook, have been quick to implement a Stories feature on their platforms. With the launch of stories on Facebook, there has been little uptake of the feature, especially given the feature is only available […]

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Shadow Bans: What Are They and How Can A Shadow Ban Effect your Instagram Account

‘Shadow Banned’ seems to be a term that is popping up more and more in the Instagram Community. Concerned bloggers, influencers and business owners are flocking to Facebook groups to try and determine how and why shadow bans have occurred on their accounts. Currently it seems that hundreds, if not thousands, of Instagram accounts have been effected by shadow banning. But […]

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