Canva has proven to be a great and free design tool for small businesses, as well as marketing and public relations professionals and the everyday social media user. Canva provides easy to use templates for all social media platforms, website banners, resume design and so much more. Canva provides free downloadable templates and features that can be used. However, if […]
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Instagram Reels is well and truly here to stay. The new TikTok competitor has taken off and is now available in Australia and 50 other countries! With our knowledge of the new addition, we are sharing a simple breakdown explaining what it is, how to approach it and the benefits of incorporating reels into your social media marketing strategy. […]
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You may be shocked and unprepared when you find your first negative comment on your social media account. You are not alone and it can happen to anyone. Some may be trolls just trying to cause chaos and others will be clear and passionate criticism about your brand or product! We have compiled a list of tips on how to […]
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Facebook advertisements can provide significant benefits by increasing your brand awareness as well as boosting your sales. However, it is good to keep in mind that not all Facebook Ads are created equal. Sometimes a simple oversight can be the make or break to you receiving the results you desire. We have listed 5 Facebook Ad Mistakes that you […]
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If you are a business and have not set up a business account on Instagram you could be missing out on valuable data about your account. We break down the benefits of Instagram Insights and what valuable information you will receive from it. WHAT IS IT? Instagram Insights is a free feature on Instagram that helps you learn more about […]
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We recently came across a quote we loved and wanted to share. “Social Media is conversation. Social Media is customer service. Social Media is advertising. Social media is connectedness” – Sarah Beth Rosa. Social Media is now one of the first touch points that people turn to when determining to visit your business or a competitor. Breaking down the quote, […]
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With an abundance of new features rolling out on Facebook over the past couple of weeks it can be hard to keep up with it all. So, we thought we’d break down the main new features you may want to use to your advantage for your own business! Messenger rooms This new feature allows up to 50 people to video […]
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Business owners have been motivated for years to take their bricks and mortar businesses online, seeing the benefits of exposure, efficiency and for some online sales. However, for many conflicting priorities, time and budget constraints have held them back. Then welcome 2020! Many of us had high hopes for this year, a new decade, a nice synergy of numbers, surely […]
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We’ve been asked this question more lately and we love that our fellow small business owners are always researching and looking for new and innovative ways to reach their audience. Answering this question always begins with, “well it depends!” Whatever tool you use, the goal is the same: to reach a targeted audience and achieve a specific marketing goal. So […]
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As a business owner, you should never rely on Social Media alone. Relying just on Social Media to run your business is like operating your business out of someone else’s space. If Instagram or Facebook decided to shut down, you’re left stranded and out of business until you find a new spot to operate out of. The problem today is […]
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Got an Instagram Business Account? Or considering finally setting one up for your upcoming business? Utilise these free features most people don’t know about to get the most out of Instagram! Let’s start with the basics. As Instagram eloquently puts it: There’s a side to Instagram that not many people know about, let alone use. Plus, they’re a constantly evolving […]
Social media is everywhere and everyone is somehow connected. In fact, about 37% of the world’s population are social media users. That’s 2.77 billion people. Let’s talk business. As a marketing agency, we still hear stories about and directly deal with clients who avoid social media altogether. We understand that it’s complicated and there are so many platforms to choose […]
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