Two Hoots

4 Ideas for Bricks & Mortar to Go Online

Business owners have been motivated for years to take their bricks and mortar businesses online, seeing the benefits of exposure, efficiency and for some online sales. However, for many conflicting priorities, time and budget constraints have held them back. Then welcome 2020! Many of us had high hopes for this year, a new decade, a nice synergy of numbers, surely […]

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Should I put my business on Tik Tok?

We’ve been asked this question more lately and we love that our fellow small business owners are always researching and looking for new and innovative ways to reach their audience. Answering this question always begins with, “well it depends!” Whatever tool you use, the goal is the same: to reach a targeted audience and achieve a specific marketing goal. So […]

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Hidden Instagram Features You Should Be Using

Got an Instagram Business Account? Or considering finally setting one up for your upcoming business? Utilise these free features most people don’t know about to get the most out of Instagram! Let’s start with the basics. As Instagram eloquently puts it: There’s a side to Instagram that not many people know about, let alone use. Plus, they’re a constantly evolving […]

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Do you need Social Media Marketing?

Social media is everywhere and everyone is somehow connected. In fact, about 37% of the world’s population are social media users. That’s 2.77 billion people. Let’s talk business. As a marketing agency, we still hear stories about and directly deal with clients who avoid social media altogether. We understand that it’s complicated and there are so many platforms to choose […]

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Do I need a SSL Certificate and What Does It Mean?

In a technologically driven society, our personal details are more at risk than ever. That’s why we need to be sure that our networks are secured. This is where SSL (Secure Sockets Layer) comes in handy, it’s the backbone of our secure internet and it protects your sensitive information as it travels across the world’s computer networks. It provides privacy, […]

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How to Use Instagram Stories

And How it Can Bring you More Followers Lately it seems everyone wants to know How to use Instagram Stories. Instagram launched its ‘story’ feature in August 2016 and it quickly threw Snapchat off its fast growing throne. Instagram stories offer businesses a great opportunity to reach a higher number of people by updating their audience with relevant information and […]

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Social Media Channels: A Case Study of 4 Businesses

When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]

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Influencer Marketing – what is it & how to make it work for your brand

Influencer marketing is one of the newer concepts within marketing. It’s the process of having influential bloggers, celebrities, or industry experts talk about your brand or service, mention your product, or share your content to their followers. The overarching strategy is simple -consumers prefer word-of-mouth recommendations over any other, and influencer marketing leverages this. Instead of communicating your message to mass, generic […]

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4 Things you Should be Doing on Facebook Now!

Facebook is the most used social media platform in Australia. Because of this it is important that you utilise the platforms features to the fullest! Setting up simple account features is an easy way to increase your engagement and standing with consumers on Facebook but why stop there! Here we have 4 advanced plays you should be making on Facebook now […]

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