We are constantly overwhelmed with choice in today’s fast-paced digitally-driven society. That’s why having a face or story behind your brand is key! Your small business represents who you are in many ways. To really engage with your audience, pull at their heartstrings and make them feel something! They WANT to know the story behind your business, and they go […]
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Social media algorithms sound daunting… But! They don’t have to be because here we are bringing you the top three tips on how to Wise Up your online engagement across Facebook, Instagram and LinkedIn. Algorithms are automated calculations that predicts what posts make it to the top of your social media feed, and which ones are left behind. This has […]
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Social media is a highly engaged and interactive space for businesses to connect with new potential customers and clients. We see quite often that people post and then abandon the platform for the rest of the day. They then wonder why they aren’t receiving optimal engagement on their profile or posts. We have listed some small but extremely important daily […]
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You have probably heard about backlinks, in an SEO article or talking to an SEO guru, but may not really know what backlinks are. You might be wondering, what should you look for in a backlink and how do you look for them? In this article we are sharing the 101 on backlinks and how you can improve your SEO […]
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Are you a sporadic poster? Do you go into each week stuck with what to post? Creating a content calendar will give you a better perspective of your overall marketing strategy. It allows you to notice content gaps and will show you if you are focusing too much on a particular topic while almost completely neglecting another one. Planning your […]
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SEO is probably that task at the bottom of your to-do list, the one you know you desperately have to do, but keep avoiding because it may seem too confusing. Although, if you want your website to rank on Google, it’s a priority – but it doesn’t have to be overwhelming. Now, it is important that we let you know […]
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Yes, when we saw the headlines we were just as shocked as you. What does this mean for our reporting? How will businesses monitor their progress? All the same questions ran through our minds. If you haven’t heard the news, Facebook Analytics will no longer be available from June 30, 2021. The announcement is as follows: “Facebook Analytics will […]
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Hashtags were created in 2007 as way to help users find and search for relevant, specific content. Fast forward to 2021 and now almost every social media platform encourages you to use them in your captions. For business owners, it allows you to draw attention, promote, organise, and connect with your target audience. If you aren’t already, it’s time to […]
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Waking up to your social media accounts being deleted has got to be one of the most frightening feelings. Surprisingly, it happens more often than you may think. The lesson we want you to take away from this blog is to not rely solely on free platforms! Free platforms are an incredible asset to any business. We absolutely encourage […]
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Blogging is often overlooked or disregarded in many companies’ marketing strategies. When new clients come in to discuss our marketing strategy, it is apparent that many are unaware of the benefits of having a designated blog section on their website. We are here to give you insight into why your business needs a blog! Helps drive traffic to your […]
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You may find this surprising, but likes and comments are no longer the key metrics to be watching on Instagram. With likes being publicly removed on posts, Saves and Shares have taken over. We are here to tell you why they are the hottest metric right now! What is Instagram Saves and why is it important? Saves on Instagram can […]
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