Yes, when we saw the headlines we were just as shocked as you. What does this mean for our reporting? How will businesses monitor their progress? All the same questions ran through our minds. If you haven’t heard the news, Facebook Analytics will no longer be available from June 30, 2021. The announcement is as follows: “Facebook Analytics will […]
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Hashtags were created in 2007 as way to help users find and search for relevant, specific content. Fast forward to 2021 and now almost every social media platform encourages you to use them in your captions. For business owners, it allows you to draw attention, promote, organise, and connect with your target audience. If you aren’t already, it’s time to […]
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Waking up to your social media accounts being deleted has got to be one of the most frightening feelings. Surprisingly, it happens more often than you may think. The lesson we want you to take away from this blog is to not rely solely on free platforms! Free platforms are an incredible asset to any business. We absolutely encourage […]
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Blogging is often overlooked or disregarded in many companies’ marketing strategies. When new clients come in to discuss our marketing strategy, it is apparent that many are unaware of the benefits of having a designated blog section on their website. We are here to give you insight into why your business needs a blog! Helps drive traffic to your […]
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You may find this surprising, but likes and comments are no longer the key metrics to be watching on Instagram. With likes being publicly removed on posts, Saves and Shares have taken over. We are here to tell you why they are the hottest metric right now! What is Instagram Saves and why is it important? Saves on Instagram can […]
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If you haven’t heard, there’s a new social media platform on the rise and it is invite-only and audio-only! In a digital world so heavily focused on visual, how does this platform make the cut in the market? We break down everything we know so far about this new platform. Firstly, What is Clubhouse? Clubhouse explains that it “was […]
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If you are a business owner or an advertiser, you may want to listen up. You may have seen that Apple and Facebook are in a slight ‘battle’ over Apple’s new iOS14 update. In June 2020, Apple announced iOS 14 updates that, among other changes, require apps to ask users for permission to collect and share data using Apple’s device […]
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2021 is fast approaching, and keeping up to date with digital trends will increase your success and keep you in front of your competition. We are here to highlight a few key trends to keep your business ahead of the game in 2021. 1.Micro Content The quick tap and swipe feature that has been seen on TikTok and Instagram […]
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Canva has proven to be a great and free design tool for small businesses, as well as marketing and public relations professionals and the everyday social media user. Canva provides easy to use templates for all social media platforms, website banners, resume design and so much more. Canva provides free downloadable templates and features that can be used. However, if […]
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Instagram Reels is well and truly here to stay. The new TikTok competitor has taken off and is now available in Australia and 50 other countries! With our knowledge of the new addition, we are sharing a simple breakdown explaining what it is, how to approach it and the benefits of incorporating reels into your social media marketing strategy. […]
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You may be shocked and unprepared when you find your first negative comment on your social media account. You are not alone and it can happen to anyone. Some may be trolls just trying to cause chaos and others will be clear and passionate criticism about your brand or product! We have compiled a list of tips on how to […]
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Facebook advertisements can provide significant benefits by increasing your brand awareness as well as boosting your sales. However, it is good to keep in mind that not all Facebook Ads are created equal. Sometimes a simple oversight can be the make or break to you receiving the results you desire. We have listed 5 Facebook Ad Mistakes that you […]
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