Social Media News

Is Your Marketing Outdated?

Just a few years ago, businesses were saying “we do 50/50 traditional and digital marketing”. If you said that today, marketers would probably tilt their heads and look at you funny. Digital is marketing. Social is media. If you haven’t embraced digital as part of your mix, and a leading one, you’re missing out. So, the question we want to […]

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3 Key LinkedIn Updates You Should Know About

If you’re not using LinkedIn in 2018, there’s a good chance of falling behind.   LinkedIn is a professional platform that provides you with the opportunity to connect with industry leaders in your desired field. The opportunities to advance your career are endless, whether you are coming from an individual or business perspective. With this said, the platform is constantly […]

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3 Reasons Why Organic Facebook Shouldn’t Be Overlooked

Facebook’s organic reach has constantly been declining. What does this mean for your business? It means that posts made by your page, are only shown to a small percentage of the individual’s that follow your page. Why is this? Simply because there’s too much content for Facebook to deliver. Facebook has said that if organic reach wasn’t regulated, up to […]

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4 Things you Should be Doing on Facebook Now!

Facebook is the most used social media platform in Australia. Because of this it is important that you utilise the platforms features to the fullest! Setting up simple account features is an easy way to increase your engagement and standing with consumers on Facebook but why stop there! Here we have 4 advanced plays you should be making on Facebook now […]

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Instagram Vs Snapchat: Who is Winning the Stories War?

Stories are officially the hip and happening thing in the social media world. Once Snapchat solidified its place in the lives of millennials, Instagram, and now Facebook, have been quick to implement a Stories feature on their platforms. With the launch of stories on Facebook, there has been little uptake of the feature, especially given the feature is only available […]

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Shadow Bans: What Are They and How Can A Shadow Ban Effect your Instagram Account

‘Shadow Banned’ seems to be a term that is popping up more and more in the Instagram Community. Concerned bloggers, influencers and business owners are flocking to Facebook groups to try and determine how and why shadow bans have occurred on their accounts. Currently it seems that hundreds, if not thousands, of Instagram accounts have been effected by shadow banning. But […]

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Is Snapchat the Right Social Media Marketing Platform for Your Business?

Snapchat has seen continued growth in the last 2 years. It now boasts over 158 million daily users, with an average of 2.5 billion snaps sent per day, and users checking the app an average of 18 times per day. Given those stats it is no wonder that marketers are integrating the platform into businesses social media strategy. That being […]

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2015 Australian Social Media Statistics

(click here to see a large version) What’s Happening in Social Media here in Australia? When it comes to social media and business – everyone has an opinion. At every network meeting you go to or talking to friends on the weekend, everybody has some anecdotal advice on what your business should be doing as part of your online presence. […]

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