Social media algorithms sound daunting… But! They don’t have to be because here we are bringing you the top three tips on how to Wise Up your online engagement across Facebook, Instagram and LinkedIn. Algorithms are automated calculations that predicts what posts make it to the top of your social media feed, and which ones are left behind. This has […]
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Social media is a highly engaged and interactive space for businesses to connect with new potential customers and clients. We see quite often that people post and then abandon the platform for the rest of the day. They then wonder why they aren’t receiving optimal engagement on their profile or posts. We have listed some small but extremely important daily […]
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Are you a sporadic poster? Do you go into each week stuck with what to post? Creating a content calendar will give you a better perspective of your overall marketing strategy. It allows you to notice content gaps and will show you if you are focusing too much on a particular topic while almost completely neglecting another one. Planning your […]
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Yes, when we saw the headlines we were just as shocked as you. What does this mean for our reporting? How will businesses monitor their progress? All the same questions ran through our minds. If you haven’t heard the news, Facebook Analytics will no longer be available from June 30, 2021. The announcement is as follows: “Facebook Analytics will […]
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Hashtags were created in 2007 as way to help users find and search for relevant, specific content. Fast forward to 2021 and now almost every social media platform encourages you to use them in your captions. For business owners, it allows you to draw attention, promote, organise, and connect with your target audience. If you aren’t already, it’s time to […]
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Waking up to your social media accounts being deleted has got to be one of the most frightening feelings. Surprisingly, it happens more often than you may think. The lesson we want you to take away from this blog is to not rely solely on free platforms! Free platforms are an incredible asset to any business. We absolutely encourage […]
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You may find this surprising, but likes and comments are no longer the key metrics to be watching on Instagram. With likes being publicly removed on posts, Saves and Shares have taken over. We are here to tell you why they are the hottest metric right now! What is Instagram Saves and why is it important? Saves on Instagram can […]
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If you haven’t heard, there’s a new social media platform on the rise and it is invite-only and audio-only! In a digital world so heavily focused on visual, how does this platform make the cut in the market? We break down everything we know so far about this new platform. Firstly, What is Clubhouse? Clubhouse explains that it “was […]
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If you are a business owner or an advertiser, you may want to listen up. You may have seen that Apple and Facebook are in a slight ‘battle’ over Apple’s new iOS14 update. In June 2020, Apple announced iOS 14 updates that, among other changes, require apps to ask users for permission to collect and share data using Apple’s device […]
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2021 is fast approaching, and keeping up to date with digital trends will increase your success and keep you in front of your competition. We are here to highlight a few key trends to keep your business ahead of the game in 2021. 1.Micro Content The quick tap and swipe feature that has been seen on TikTok and Instagram […]
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Happy 10th Birthday to Instagram! The Platform that has changed and paved the way for a whole different world of Digital Marketing. To celebrate, Instagram has incorporated some exciting new features! From ecommerce, to visual additions, Instagram is always working on the next best addition. In-Stream Shopping for IGTV New this week is the in-stream shopping for IGTV. The […]
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Instagram Reels is well and truly here to stay. The new TikTok competitor has taken off and is now available in Australia and 50 other countries! With our knowledge of the new addition, we are sharing a simple breakdown explaining what it is, how to approach it and the benefits of incorporating reels into your social media marketing strategy. […]
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