Social Marketing

Should I put my business on Tik Tok?

February 28, 2020 mtkgsols A-Z of Marketing, Business, Latest News, Social Marketing, Social Media News, Two Hoots Comments are Off

We’ve been asked this question more lately and we love that our fellow small business owners are always researching and looking for new and innovative ways to reach their audience. Answering this question always begins with, “well it depends!” Whatever tool you use, the goal is the same: to reach a targeted audience and achieve a specific marketing goal. So […]

2020 Digital Marketing Trends You Need to Know

January 16, 2020 mtkgsols A-Z of Marketing, Business, Latest News, News, Social Marketing, Social Media News Comments are Off

And the new decade is here! We have now officially entered our 10th year in business and my, did we witness a lot of marketing and digital trends! The amazing thing about digital marketing trends is that it’s really powered by you, the people, the real users. We feel the biggest driver of the biggest trends always revolves around providing […]

Do I need a Website if my Instagram is Thriving?

May 3, 2019 mtkgsols A-Z of Marketing, Social Marketing, Two Hoots Comments are Off

As a business owner, you should never rely on Social Media alone. Relying just on Social Media to run your business is like operating your business out of someone else’s space. If Instagram or Facebook decided to shut down, you’re left stranded and out of business until you find a new spot to operate out of. The problem today is […]

Become a Social Media Pro

April 17, 2019 mtkgsols A-Z of Marketing, Social Marketing Comments are Off

Social Media big beast to tame, however once you do, your reach to your fans and customers is global – reaching millions. Imagine your revenue if you did! No experience? If you’re a start-up or manage/own a small business, DIY might already be your life. And when it comes to “doing social media”, we can simplify it for you. Here’s […]

Lessons Learnt from the Facebook & Instagram Outage

March 29, 2019 mtkgsols Latest News, News, Social Marketing, Uncategorized Comments are Off

In our last blog, we shared our anxiety caused by the day long Facebook and Instagram outage. We were sweating, some tears were shed, and a lot of time was spent calming our poor clients. The shutdown was covered by major news channels. And once we saw CNN cover this topic, we knew this was serious. We can go on […]

Hidden Instagram Features You Should Be Using

March 1, 2019 mtkgsols A-Z of Marketing, Latest News, Social Marketing, Social Media News, Two Hoots Comments are Off

Got an Instagram Business Account? Or considering finally setting one up for your upcoming business? Utilise these free features most people don’t know about to get the most out of Instagram! Let’s start with the basics. As Instagram eloquently puts it: There’s a side to Instagram that not many people know about, let alone use. Plus, they’re a constantly evolving […]

Tags: how to, Instagram, instagram update, new instagram feature, news, Social Media, social media news, top 5

How to Use Instagram Stories

May 18, 2018 mtkgsols A-Z of Marketing, Social Marketing, Two Hoots Comments are Off

And How it Can Bring you More Followers Lately it seems everyone wants to know How to use Instagram Stories. Instagram launched its ‘story’ feature in August 2016 and it quickly threw Snapchat off its fast growing throne. Instagram stories offer businesses a great opportunity to reach a higher number of people by updating their audience with relevant information and […]

Facebook is Changing – How We Can Cope

January 13, 2018 mtkgsols Social Marketing, Social Media News Comments are Off

Big news dropped yesterday, in case you were living under a Social Media rock – Facebook is implementing a huge change to the way content will be prioritised on Facebook. And boy did the panic erupt! When I started Wise Up in 2010, Facebook was fancy free, ads were not heard of, people had high performing sales just from posts […]

Social Media Channels: A Case Study of 4 Businesses

November 3, 2017 mtkgsols A-Z of Marketing, Business, Social Marketing, Two Hoots Comments are Off

When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]

3 Reasons Why Organic Facebook Shouldn’t Be Overlooked

October 6, 2017 mtkgsols A-Z of Marketing, Social Marketing, Social Media News Comments are Off

Facebook’s organic reach has constantly been declining. What does this mean for your business? It means that posts made by your page, are only shown to a small percentage of the individual’s that follow your page. Why is this? Simply because there’s too much content for Facebook to deliver. Facebook has said that if organic reach wasn’t regulated, up to […]

Building your Personal Brand on LinkedIn: 7 Easy Tips

September 6, 2017 mtkgsols A-Z of Marketing, Social Marketing Comments are Off

LinkedIn is the world’s biggest professional network, but not only for companies. Individuals can build what is called a “personal brand” on LinkedIn, which is something that professionals across various industries strive to do. Your personal brand is something that you should be constantly fortifying. It is how the professional world identifies you, and can also be a lead generator […]

4 Facebook Advertising Targeting Functions You May Not Have Heard About

August 9, 2017 mtkgsols A-Z of Marketing, Social Marketing Comments are Off

Facebook recently announced that they have 2 billion monthly users, so it’s safe to say that Facebook is the most powerful social network in the world. With this many monthly users, businesses are put into a position to effectively take advantage of this, using Facebook Advertising. But prior to even considering this, it’s important to know your ideal customer, so […]