Social Marketing

How to Use Instagram Stories

And How it Can Bring you More Followers Lately it seems everyone wants to know How to use Instagram Stories. Instagram launched its ‘story’ feature in August 2016 and it quickly threw Snapchat off its fast growing throne. Instagram stories offer businesses a great opportunity to reach a higher number of people by updating their audience with relevant information and […]

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Social Media Channels: A Case Study of 4 Businesses

When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]

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3 Reasons Why Organic Facebook Shouldn’t Be Overlooked

Facebook’s organic reach has constantly been declining. What does this mean for your business? It means that posts made by your page, are only shown to a small percentage of the individual’s that follow your page. Why is this? Simply because there’s too much content for Facebook to deliver. Facebook has said that if organic reach wasn’t regulated, up to […]

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Building your Personal Brand on LinkedIn: 7 Easy Tips

LinkedIn is the world’s biggest professional network, but not only for companies. Individuals can build what is called a “personal brand” on LinkedIn, which is something that professionals across various industries strive to do. Your personal brand is something that you should be constantly fortifying. It is how the professional world identifies you, and can also be a lead generator […]

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4 Facebook Advertising Targeting Functions You May Not Have Heard About

Facebook recently announced that they have 2 billion monthly users, so it’s safe to say that Facebook is the most powerful social network in the world. With this many monthly users, businesses are put into a position to effectively take advantage of this, using Facebook Advertising. But prior to even considering this, it’s important to know your ideal customer, so […]

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4 Things you Should be Doing on Facebook Now!

Facebook is the most used social media platform in Australia. Because of this it is important that you utilise the platforms features to the fullest! Setting up simple account features is an easy way to increase your engagement and standing with consumers on Facebook but why stop there! Here we have 4 advanced plays you should be making on Facebook now […]

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Instagram Vs Snapchat: Who is Winning the Stories War?

Stories are officially the hip and happening thing in the social media world. Once Snapchat solidified its place in the lives of millennials, Instagram, and now Facebook, have been quick to implement a Stories feature on their platforms. With the launch of stories on Facebook, there has been little uptake of the feature, especially given the feature is only available […]

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Shadow Bans: What Are They and How Can A Shadow Ban Effect your Instagram Account

‘Shadow Banned’ seems to be a term that is popping up more and more in the Instagram Community. Concerned bloggers, influencers and business owners are flocking to Facebook groups to try and determine how and why shadow bans have occurred on their accounts. Currently it seems that hundreds, if not thousands, of Instagram accounts have been effected by shadow banning. But […]

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