Business

Becoming A Smarter Seller: A Marketers Perspective

The relationship held between both Sales and Marketing is one of constant evolution. With technology beginning to play a larger role in both departments, the integration of both Sales and Marketing teams is becoming a necessity within businesses of all sizes – but why? Digital is a new-age segment within marketing, and this style gives businesses greater access to lead […]

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4 Lessons Learnt from Grow with Hubspot Sydney

Earlier this month we attended Hubspot’s famous “Grow with Hubspot” event in Sydney. A day full of insightful presentations, with jam-packed rooms hosting over 1000 keen marketers, we walked away with many valuable lessons were learnt from the day. Here’s 4 of our key takeaways from Grow with Hubspot Sydney! Everything leads back to your website Your website is often your […]

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Influencer Marketing – what is it & how to make it work for your brand

Influencer marketing is one of the newer concepts within marketing. It’s the process of having influential bloggers, celebrities, or industry experts talk about your brand or service, mention your product, or share your content to their followers. The overarching strategy is simple -consumers prefer word-of-mouth recommendations over any other, and influencer marketing leverages this. Instead of communicating your message to mass, generic […]

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June 30: Time to Invest in your Business

Another financial year is almost upon us – crazy, right. If you, like us dread this time of year then let’s look at the positives – it’s a valid excuse for some last-minute spending! It’s important to check with your accountant, however, June can be a great time to invest in your business. Here are some items you might want […]

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4 Things you Should be Doing on Facebook Now!

Facebook is the most used social media platform in Australia. Because of this it is important that you utilise the platforms features to the fullest! Setting up simple account features is an easy way to increase your engagement and standing with consumers on Facebook but why stop there! Here we have 4 advanced plays you should be making on Facebook now […]

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WordPress Health Check: 5 Ways to Keep Your Site Performing Well

Just like a well-oiled machine, a well maintained website is the key to your success online. Many business owners fall into the trap of thinking that a website is set and forget, but like all marketing channels regular health checks are essential to continued success. Even though platforms such as WordPress make it easy for you to manage your website, […]

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Instagram Vs Snapchat: Who is Winning the Stories War?

Stories are officially the hip and happening thing in the social media world. Once Snapchat solidified its place in the lives of millennials, Instagram, and now Facebook, have been quick to implement a Stories feature on their platforms. With the launch of stories on Facebook, there has been little uptake of the feature, especially given the feature is only available […]

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Shadow Bans: What Are They and How Can A Shadow Ban Effect your Instagram Account

‘Shadow Banned’ seems to be a term that is popping up more and more in the Instagram Community. Concerned bloggers, influencers and business owners are flocking to Facebook groups to try and determine how and why shadow bans have occurred on their accounts. Currently it seems that hundreds, if not thousands, of Instagram accounts have been effected by shadow banning. But […]

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Getting to know… Mary-Anne Amies of Wise Up Marketing

This month Mary-Anne has been featured on The Inner West Mums ‘Getting to Know’ Series!     Wise Up Marketing is a local agency built on the principle of “treating your business like it’s our own” and they have created a flexible, accessible solution for start ups and SME’s who value a personal approach and digital marketing expertise.  www.wiseupmarketing.com.au Tell […]

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Is Snapchat the Right Social Media Marketing Platform for Your Business?

Snapchat has seen continued growth in the last 2 years. It now boasts over 158 million daily users, with an average of 2.5 billion snaps sent per day, and users checking the app an average of 18 times per day. Given those stats it is no wonder that marketers are integrating the platform into businesses social media strategy. That being […]

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