Business

Google Chrome Extensions That Will Make Your Life Easier

If you’re like us and like to get tasks done in the most clever, efficient and productive way then you’ll understand why we love Google Chrome extensions. Before we go ahead, let’s define Google Chrome extensions.   What are Google Chrome extensions? “They are small software programs that customise the browsing experience. These extensions serve as features that enable users […]

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Top 3 Management Tools We Use In-House

  We often get asked, “how do you stay on top of things?” especially from fellow small business owners and friends, who know we manage countless social media accounts, google business accounts, social ad accounts, websites and more!! And because we’re across so many different platforms and marketing campaigns, it’s so important that we are on top of our processes […]

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2020 Digital Marketing Trends You Need to Know

And the new decade is here! We have now officially entered our 10th year in business and my, did we witness a lot of marketing and digital trends!  The amazing thing about digital marketing trends is that it’s really powered by you, the people, the real users. We feel the biggest driver of the biggest trends always revolves around providing […]

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Marketing Agency vs Your “Marketing Person”

Hire a Marketing Agency vs In-house Marketing? This is a big question for Small to Medium sized businesses – and considering cost, it should be! We’ve seen and worked with numerous SMEs who point at one of their team members and say, “they do marketing” and, “that’s my marketing person”. It’s funny at first and then not so much when […]

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Digital Marketing for Small Businesses – Retargeting

Have you ever visited your favourite websites, browsing their products or services only to realise that this business is “following” you around social media, and the rest of the internet once you close the page? It’s not a coincidence – this is retargeting! When it comes to digital marketing for small businesses, retargeting is something you should strongly consider implementing. […]

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Social Media Channels: A Case Study of 4 Businesses

When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]

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Becoming A Smarter Seller: A Marketers Perspective

The relationship held between both Sales and Marketing is one of constant evolution. With technology beginning to play a larger role in both departments, the integration of both Sales and Marketing teams is becoming a necessity within businesses of all sizes – but why? Digital is a new-age segment within marketing, and this style gives businesses greater access to lead […]

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4 Lessons Learnt from Grow with Hubspot Sydney

Earlier this month we attended Hubspot’s famous “Grow with Hubspot” event in Sydney. A day full of insightful presentations, with jam-packed rooms hosting over 1000 keen marketers, we walked away with many valuable lessons were learnt from the day. Here’s 4 of our key takeaways from Grow with Hubspot Sydney! Everything leads back to your website Your website is often your […]

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Influencer Marketing – what is it & how to make it work for your brand

Influencer marketing is one of the newer concepts within marketing. It’s the process of having influential bloggers, celebrities, or industry experts talk about your brand or service, mention your product, or share your content to their followers. The overarching strategy is simple -consumers prefer word-of-mouth recommendations over any other, and influencer marketing leverages this. Instead of communicating your message to mass, generic […]

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June 30: Time to Invest in your Business

Another financial year is almost upon us – crazy, right. If you, like us dread this time of year then let’s look at the positives – it’s a valid excuse for some last-minute spending! It’s important to check with your accountant, however, June can be a great time to invest in your business. Here are some items you might want […]

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4 Things you Should be Doing on Facebook Now!

Facebook is the most used social media platform in Australia. Because of this it is important that you utilise the platforms features to the fullest! Setting up simple account features is an easy way to increase your engagement and standing with consumers on Facebook but why stop there! Here we have 4 advanced plays you should be making on Facebook now […]

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