Business

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The MUST KNOWS of Instagram Insights

If you are a business and have not set up a business account on Instagram you could be missing out on valuable data about your account. We break down the benefits of Instagram Insights and what valuable information you will receive from it. WHAT IS IT? Instagram Insights is a free feature on Instagram that helps you learn more about […]

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The Power Of Social Media

We recently came across a quote we loved and wanted to share. “Social Media is conversation. Social Media is customer service. Social Media is advertising. Social media is connectedness” – Sarah Beth Rosa. Social Media is now one of the first touch points that people turn to when determining to visit your business or a competitor. Breaking down the quote, […]

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4 Ideas for Bricks & Mortar to Go Online

Business owners have been motivated for years to take their bricks and mortar businesses online, seeing the benefits of exposure, efficiency and for some online sales. However, for many conflicting priorities, time and budget constraints have held them back. Then welcome 2020! Many of us had high hopes for this year, a new decade, a nice synergy of numbers, surely […]

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Should I put my business on Tik Tok?

We’ve been asked this question more lately and we love that our fellow small business owners are always researching and looking for new and innovative ways to reach their audience. Answering this question always begins with, “well it depends!” Whatever tool you use, the goal is the same: to reach a targeted audience and achieve a specific marketing goal. So […]

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Google Chrome Extensions That Will Make Your Life Easier

If you’re like us and like to get tasks done in the most clever, efficient and productive way then you’ll understand why we love Google Chrome extensions. Before we go ahead, let’s define Google Chrome extensions.   What are Google Chrome extensions? “They are small software programs that customise the browsing experience. These extensions serve as features that enable users […]

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Top 3 Management Tools We Use In-House

  We often get asked, “how do you stay on top of things?” especially from fellow small business owners and friends, who know we manage countless social media accounts, google business accounts, social ad accounts, websites and more!! And because we’re across so many different platforms and marketing campaigns, it’s so important that we are on top of our processes […]

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2020 Digital Marketing Trends You Need to Know

And the new decade is here! We have now officially entered our 10th year in business and my, did we witness a lot of marketing and digital trends!  The amazing thing about digital marketing trends is that it’s really powered by you, the people, the real users. We feel the biggest driver of the biggest trends always revolves around providing […]

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Marketing Agency vs Your “Marketing Person”

Hire a Marketing Agency vs In-house Marketing? This is a big question for Small to Medium sized businesses – and considering cost, it should be! We’ve seen and worked with numerous SMEs who point at one of their team members and say, “they do marketing” and, “that’s my marketing person”. It’s funny at first and then not so much when […]

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Digital Marketing for Small Businesses – Retargeting

Have you ever visited your favourite websites, browsing their products or services only to realise that this business is “following” you around social media, and the rest of the internet once you close the page? It’s not a coincidence – this is retargeting! When it comes to digital marketing for small businesses, retargeting is something you should strongly consider implementing. […]

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Social Media Channels: A Case Study of 4 Businesses

When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]

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Becoming A Smarter Seller: A Marketers Perspective

The relationship held between both Sales and Marketing is one of constant evolution. With technology beginning to play a larger role in both departments, the integration of both Sales and Marketing teams is becoming a necessity within businesses of all sizes – but why? Digital is a new-age segment within marketing, and this style gives businesses greater access to lead […]

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