A-Z of Marketing

2020 Digital Marketing Trends You Need to Know

January 16, 2020 mtkgsols A-Z of Marketing, Business, Latest News, News, Social Marketing, Social Media News Comments are Off

And the new decade is here! We have now officially entered our 10th year in business and my, did we witness a lot of marketing and digital trends! The amazing thing about digital marketing trends is that it’s really powered by you, the people, the real users. We feel the biggest driver of the biggest trends always revolves around providing […]

Do I need a Website if my Instagram is Thriving?

May 3, 2019 mtkgsols A-Z of Marketing, Social Marketing, Two Hoots Comments are Off

As a business owner, you should never rely on Social Media alone. Relying just on Social Media to run your business is like operating your business out of someone else’s space. If Instagram or Facebook decided to shut down, you’re left stranded and out of business until you find a new spot to operate out of. The problem today is […]

Become a Social Media Pro

April 17, 2019 mtkgsols A-Z of Marketing, Social Marketing Comments are Off

Social Media big beast to tame, however once you do, your reach to your fans and customers is global – reaching millions. Imagine your revenue if you did! No experience? If you’re a start-up or manage/own a small business, DIY might already be your life. And when it comes to “doing social media”, we can simplify it for you. Here’s […]

Hidden Instagram Features You Should Be Using

March 1, 2019 mtkgsols A-Z of Marketing, Latest News, Social Marketing, Social Media News, Two Hoots Comments are Off

Got an Instagram Business Account? Or considering finally setting one up for your upcoming business? Utilise these free features most people don’t know about to get the most out of Instagram! Let’s start with the basics. As Instagram eloquently puts it: There’s a side to Instagram that not many people know about, let alone use. Plus, they’re a constantly evolving […]

Tags: how to, Instagram, instagram update, new instagram feature, news, Social Media, social media news, top 5

Digital Marketing Trends in 2019

January 16, 2019 mtkgsols A-Z of Marketing, Latest News Comments are Off

It’s 2019 and this year we’ll hit 9 years of supporting businesses with online marketing. We like to think we started in the dark ages when people commented on every Facebook Post, Ads didn’t exist and the # key was known for other uses. As another year rolls around, our digital marketing agency likes to stop and think “what will […]

Rebranding – How to get it right.

November 29, 2018 mtkgsols A-Z of Marketing, Uncategorized Comments are Off

Rebranding isn’t just about choosing a new logo and tagline. That’s just the outer most layer of your rebranding. However, every change whether little or big, is all for a specific purpose. Rebranding is like renovating your house. You wouldn’t start with repainting the walls – like starting with changing your logo. You would typically go through your reasons for […]

Is Your Marketing Outdated?

November 15, 2018 mtkgsols A-Z of Marketing, Social Media News Comments are Off

Just a few years ago, businesses were saying “we do 50/50 traditional and digital marketing”. If you said that today, marketers would probably tilt their heads and look at you funny. Digital is marketing. Social is media. If you haven’t embraced digital as part of your mix, and a leading one, you’re missing out. So, the question we want to […]

Social Media Engagement – Why does it matter?

October 30, 2018 mtkgsols A-Z of Marketing Comments are Off

It’s been talked about and demonstrated repeatedly how social media is a powerful marketing tool for your business. In our last blog we concluded that social media is a cost-effective tool to promote your business and engage with your customers and prospects. But, what is social media engagement? That word ‘engage’ can seem a little fluffy and subjective, when in fact […]

Do you need Social Media Marketing?

October 19, 2018 mtkgsols A-Z of Marketing, Two Hoots Comments are Off

Social media is everywhere and everyone is somehow connected. In fact, about 37% of the world’s population are social media users. That’s 2.77 billion people. Let’s talk business. As a marketing agency, we still hear stories about and directly deal with clients who avoid social media altogether. We understand that it’s complicated and there are so many platforms to choose […]

Do I need a SSL Certificate and What Does It Mean?

August 24, 2018 mtkgsols A-Z of Marketing, Two Hoots Comments are Off

In a technologically driven society, our personal details are more at risk than ever. That’s why we need to be sure that our networks are secured. This is where SSL (Secure Sockets Layer) comes in handy, it’s the backbone of our secure internet and it protects your sensitive information as it travels across the world’s computer networks. It provides privacy, […]

3 Key LinkedIn Updates You Should Know About

August 10, 2018 mtkgsols A-Z of Marketing, Social Media News Comments are Off

If you’re not using LinkedIn in 2018, there’s a good chance of falling behind. LinkedIn is a professional platform that provides you with the opportunity to connect with industry leaders in your desired field. The opportunities to advance your career are endless, whether you are coming from an individual or business perspective. With this said, the platform is constantly […]

Facebook Ad Score Relevance?

July 27, 2018 mtkgsols A-Z of Marketing Comments are Off

So you’re interested in Facebook Ads? But you’ve got no idea what an ad relevance score is? Well, you’ve come to the right place. Let’s break it down for you. Every platform has some sort of metric for measuring ad quality, the better your ad quality, the lower your costs and the more people get to see your ads – […]