As a business owner, you should never rely on Social Media alone. Relying just on Social Media to run your business is like operating your business out of someone else’s space. If Instagram or Facebook decided to shut down, you’re left stranded and out of business until you find a new spot to operate out of. The problem today is […]
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Social Media big beast to tame, however once you do, your reach to your fans and customers is global – reaching millions. Imagine your revenue if you did! No experience? If you’re a start-up or manage/own a small business, DIY might already be your life. And when it comes to “doing social media”, we can simplify it for you. Here’s […]
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In our last blog, we shared our anxiety caused by the day long Facebook and Instagram outage. We were sweating, some tears were shed, and a lot of time was spent calming our poor clients. The shutdown was covered by major news channels. And once we saw CNN cover this topic, we knew this was serious. We can go on […]
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In the history of Facebook, we haven’t seen an outage like this before. Facebook’s last outage was August 2018 for 45 minutes, and before that it was over a decade ago when no one quite cared about Facebook’s existence. So what happened? Facebook, Instagram, Messenger, WhatsApp – they’re all down. If you’re lucky enough to load it on your phone […]
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Got an Instagram Business Account? Or considering finally setting one up for your upcoming business? Utilise these free features most people don’t know about to get the most out of Instagram! Let’s start with the basics. As Instagram eloquently puts it: There’s a side to Instagram that not many people know about, let alone use. Plus, they’re a constantly evolving […]
Hire a Marketing Agency vs In-house Marketing? This is a big question for Small to Medium sized businesses – and considering cost, it should be! We’ve seen and worked with numerous SMEs who point at one of their team members and say, “they do marketing” and, “that’s my marketing person”. It’s funny at first and then not so much when […]
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It’s 2019 and this year we’ll hit 9 years of supporting businesses with online marketing. We like to think we started in the dark ages when people commented on every Facebook Post, Ads didn’t exist and the # key was known for other uses. As another year rolls around, our digital marketing agency likes to stop and think “what will […]
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Employee Advocacy. Your employees should be your most loyal customers and the biggest fans. They are essentially the face of your brand. Why try to convince influencers when your employees already understand and appreciate your business? Each employee has their own network of people they engage with. It doesn’t take an influencer with 100K+ followers to promote your brand. Each […]
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Rebranding isn’t just about choosing a new logo and tagline. That’s just the outer most layer of your rebranding. However, every change whether little or big, is all for a specific purpose. Rebranding is like renovating your house. You wouldn’t start with repainting the walls – like starting with changing your logo. You would typically go through your reasons for […]
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Just a few years ago, businesses were saying “we do 50/50 traditional and digital marketing”. If you said that today, marketers would probably tilt their heads and look at you funny. Digital is marketing. Social is media. If you haven’t embraced digital as part of your mix, and a leading one, you’re missing out. So, the question we want to […]
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It’s been talked about and demonstrated repeatedly how social media is a powerful marketing tool for your business. In our last blog we concluded that social media is a cost-effective tool to promote your business and engage with your customers and prospects. But, what is social media engagement? That word ‘engage’ can seem a little fluffy and subjective, when in fact […]
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Social media is everywhere and everyone is somehow connected. In fact, about 37% of the world’s population are social media users. That’s 2.77 billion people. Let’s talk business. As a marketing agency, we still hear stories about and directly deal with clients who avoid social media altogether. We understand that it’s complicated and there are so many platforms to choose […]
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