We often get asked, “how do you stay on top of things?” especially from fellow small business owners and friends, who know we manage countless social media accounts, google business accounts, social ad accounts, websites and more!! And because we’re across so many different platforms and marketing campaigns, it’s so important that we are on top of our processes […]
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And the new decade is here! We have now officially entered our 10th year in business and my, did we witness a lot of marketing and digital trends! The amazing thing about digital marketing trends is that it’s really powered by you, the people, the real users. We feel the biggest driver of the biggest trends always revolves around providing […]
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Social Media Content In the last decade, we have seen the whole marketing landscape change, social media is now your local newspaper or radio station. It’s time to get on board. If you haven’t already! Leading into 2020 it’s a good idea to stop and check your social strategy is working for you. How are you doing at the […]
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We recently launched and ran our FIRST Digital Marketing Workshop and we have learnt so much from it. Although the workshop was designed to give fellow small business owners & traditional marketing professionals our most valuable tips and tricks, we were like sponges when listening to their unique stories, insight and questions! Here are some key things we learnt from […]
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The holidays are just around the corner, hooray! Or boohoo? It’s peak season for anything sales-related which means high stress, high competition, super busy or… super quiet?! We wish for our fellow small business owners to thrive this festive season, instead of getting overwhelmed or disappointed. So here are our 6 tips to make your Holiday Marketing efforts worthwhile and […]
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In a digitally-driven and fast-paced society where people are overloaded with choices, having a story or face behind your brand is key. Your small business represents who you are in many ways. To truly engage your audience, pull at their heartstrings! People WANT to know the story behind your business. So tell your story, be an inspiration and create a […]
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There’s so many tips, tricks and ‘hacks’ all over the internet about making Social Media a profitable tool. We’re all for DIY and self-learning, but it’s painful to see our fellow Small Business owners and managers get lost in it and make mistakes that hurt their business. This is why we always urge Small Business owners to have a Digital […]
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Social media is a wild and ever-changing beast. Tame it, and make it work for you! Managing a small business is no joke. DIY is your life and there’s never enough time to get everything done. By now you would admit that Instagram IS a useful tool and we’re here to help you master it! We’ll keep it simple and […]
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When you hear the word Branding, you picture a logo, a colour, a mood or even a person or memory. Marketing is all the efforts that go into finding a target market with the ultimate goal of profitable sales. It’s about how you build awareness. So the debate is, which is more important? Let’s have a look at our infographic […]
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Before you invest anymore on your marketing efforts, find out what’s working and what’s not. You want to avoid wasted $$$ but also shine more light on what you’re doing right. A Social Media Audit is not as scary as it sounds. It’s rather simple with numbers that are easy to absorb. You’d be pleased to know that Facebook & […]
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Did you know 64% of Instagram users are 18-29 years old? If that’s your target market, you’re going to want to read the rest of this blog. Millennials (people born between 1981-1996) are a massive target market. If you haven’t been taking them seriously, it may be time to open your eyes to how much they inject into the economy […]
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What is Internal Marketing? “Internal marketing is the promotion of a company’s objectives, products and services to employees within the organisation. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy.” We believe, put simply, Internal Marketing is about empowering your team and making them your biggest fans – creating your strongest brand ambassadors. Imagine […]
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