Employee Advocacy. Your employees should be your most loyal customers and the biggest fans. They are essentially the face of your brand. Why try to convince influencers when your employees already understand and appreciate your business? Each employee has their own network of people they engage with. It doesn’t take an influencer with 100K+ followers to promote your brand. Each […]
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Rebranding isn’t just about choosing a new logo and tagline. That’s just the outer most layer of your rebranding. However, every change whether little or big, is all for a specific purpose. Rebranding is like renovating your house. You wouldn’t start with repainting the walls – like starting with changing your logo. You would typically go through your reasons for […]
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Just a few years ago, businesses were saying “we do 50/50 traditional and digital marketing”. If you said that today, marketers would probably tilt their heads and look at you funny. Digital is marketing. Social is media. If you haven’t embraced digital as part of your mix, and a leading one, you’re missing out. So, the question we want to […]
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It’s been talked about and demonstrated repeatedly how social media is a powerful marketing tool for your business. In our last blog we concluded that social media is a cost-effective tool to promote your business and engage with your customers and prospects. But, what is social media engagement? That word ‘engage’ can seem a little fluffy and subjective, when in fact […]
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Social media is everywhere and everyone is somehow connected. In fact, about 37% of the world’s population are social media users. That’s 2.77 billion people. Let’s talk business. As a marketing agency, we still hear stories about and directly deal with clients who avoid social media altogether. We understand that it’s complicated and there are so many platforms to choose […]
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In a technologically driven society, our personal details are more at risk than ever. That’s why we need to be sure that our networks are secured. This is where SSL (Secure Sockets Layer) comes in handy, it’s the backbone of our secure internet and it protects your sensitive information as it travels across the world’s computer networks. It provides privacy, […]
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If you’re not using LinkedIn in 2018, there’s a good chance of falling behind. LinkedIn is a professional platform that provides you with the opportunity to connect with industry leaders in your desired field. The opportunities to advance your career are endless, whether you are coming from an individual or business perspective. With this said, the platform is constantly […]
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So you’re interested in Facebook Ads? But you’ve got no idea what an ad relevance score is? Well, you’ve come to the right place. Let’s break it down for you. Every platform has some sort of metric for measuring ad quality, the better your ad quality, the lower your costs and the more people get to see your ads – […]
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With 400 million monthly active users and more than 80 million posts per day, Instagram continues to grow and establish itself as the chosen platform for brands to expand their reach and engage with new audiences. Especially for small businesses. To run an effective Instagram competition takes serious consideration. However, it doesn’t need to be difficult if you take the […]
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The short answer is no, you can’t, but you can manage a bad review to demonstrate your professionalism and commitment to customer satisfaction. Receiving a bad review is not the end of the world for a business, there are two sides to every story and often more to a bad review, then what the reviewer is sharing. As a […]
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It’s no secret that businesses need a strong web presence to compete in today’s digital age. Have you ever found yourself browsing on the internet and feeling completely disinterested because of how outdated a website was? That’s exactly what you need to avoid with your website. In the consumer’s eyes, a website is a reflection of a business. Investing in […]
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When it comes to social media, sometimes bigger isn’t always better. Ever since influencer marketing was introduced, Instagram quickly became one of the best platforms for brands to partner with influencers to reach new audiences. However, it can be easy to fall into the trap of thinking that all it takes is paying any random influencer with a large following. […]
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