Blogging is a term that has seen an upward spiral in popularity. The term has achieved critical mass, even throughout the non-savvy segments. Blogging is the cornerstone of many businesses and brands content marketing strategy. Why? Frequent blogging can have real benefits to your business. Blogging can have strong impacts on search engine visibility. This occurs through keywords or terms focused upon […]
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So you’ve heard the buzz and now you’re wondering – what is a landing page? Landing pages are simply a single web page, which aims to capture visitor’s information through a call to action. But why landing pages when I have a website of my own? Simply put, landing pages aim to drive one single action through precise focus, and are used […]
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Big news dropped yesterday, in case you were living under a Social Media rock – Facebook is implementing a huge change to the way content will be prioritised on Facebook. And boy did the panic erupt! When I started Wise Up in 2010, Facebook was fancy free, ads were not heard of, people had high performing sales just from posts […]
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Every year the digital marketing landscape progresses towards further engaging individuals, and focuses on improving the user experience. All mediums of digital, whether it be social, email or online aim to keep users happy for longer, to maintain effectiveness (and of course a place in the annual marketing budget). Now that we’ve kicked off 2018, here are some of the […]
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Hiring a Facebook advertising agency for your business is a big deal. You may be asking yourself questions throughout the whole process, including but definitely not limited to: 1. Will this Facebook marketing agency understand my business as well as I do? 2. Will they understand my brand and messaging? 3. Can’t I just do this by myself, without an […]
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Have you ever visited your favourite websites, browsing their products or services only to realise that this business is “following” you around social media, and the rest of the internet once you close the page? It’s not a coincidence – this is retargeting! When it comes to digital marketing for small businesses, retargeting is something you should strongly consider implementing. […]
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When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]
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Is your business currently marketing through email? With 90% deliverability, compared to the 2% organic reach on some social platforms, you should be! Email allows you to only engage with those who have expressed an interest in your product or service offering in the past, meaning those you engage with will be “warm” in a sense, as they’ve previously opted […]
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Facebook’s organic reach has constantly been declining. What does this mean for your business? It means that posts made by your page, are only shown to a small percentage of the individual’s that follow your page. Why is this? Simply because there’s too much content for Facebook to deliver. Facebook has said that if organic reach wasn’t regulated, up to […]
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The relationship held between both Sales and Marketing is one of constant evolution. With technology beginning to play a larger role in both departments, the integration of both Sales and Marketing teams is becoming a necessity within businesses of all sizes – but why? Digital is a new-age segment within marketing, and this style gives businesses greater access to lead […]
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LinkedIn is the world’s biggest professional network, but not only for companies. Individuals can build what is called a “personal brand” on LinkedIn, which is something that professionals across various industries strive to do. Your personal brand is something that you should be constantly fortifying. It is how the professional world identifies you, and can also be a lead generator […]
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A website is the most important digital asset your business owns. It is the online face of your business, and helps your potential and existing customers gather an insight into the amazing work your business does, as well as acts as a platform to showcase your products and services. It’s important that your website visitors can see that you are […]
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