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Social Media Channels: A Case Study of 4 Businesses

When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]

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Email Marketing – Making it More Effective

Is your business currently marketing through email? With 90% deliverability, compared to the 2% organic reach on some social platforms, you should be! Email allows you to only engage with those who have expressed an interest in your product or service offering in the past, meaning those you engage with will be “warm” in a sense, as they’ve previously opted […]

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3 Reasons Why Organic Facebook Shouldn’t Be Overlooked

Facebook’s organic reach has constantly been declining. What does this mean for your business? It means that posts made by your page, are only shown to a small percentage of the individual’s that follow your page. Why is this? Simply because there’s too much content for Facebook to deliver. Facebook has said that if organic reach wasn’t regulated, up to […]

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Becoming A Smarter Seller: A Marketers Perspective

The relationship held between both Sales and Marketing is one of constant evolution. With technology beginning to play a larger role in both departments, the integration of both Sales and Marketing teams is becoming a necessity within businesses of all sizes – but why? Digital is a new-age segment within marketing, and this style gives businesses greater access to lead […]

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Building your Personal Brand on LinkedIn: 7 Easy Tips

LinkedIn is the world’s biggest professional network, but not only for companies. Individuals can build what is called a “personal brand” on LinkedIn, which is something that professionals across various industries strive to do. Your personal brand is something that you should be constantly fortifying. It is how the professional world identifies you, and can also be a lead generator […]

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4 Facebook Advertising Targeting Functions You May Not Have Heard About

Facebook recently announced that they have 2 billion monthly users, so it’s safe to say that Facebook is the most powerful social network in the world. With this many monthly users, businesses are put into a position to effectively take advantage of this, using Facebook Advertising. But prior to even considering this, it’s important to know your ideal customer, so […]

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4 Lessons Learnt from Grow with Hubspot Sydney

Earlier this month we attended Hubspot’s famous “Grow with Hubspot” event in Sydney. A day full of insightful presentations, with jam-packed rooms hosting over 1000 keen marketers, we walked away with many valuable lessons were learnt from the day. Here’s 4 of our key takeaways from Grow with Hubspot Sydney! Everything leads back to your website Your website is often your […]

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Influencer Marketing – what is it & how to make it work for your brand

Influencer marketing is one of the newer concepts within marketing. It’s the process of having influential bloggers, celebrities, or industry experts talk about your brand or service, mention your product, or share your content to their followers. The overarching strategy is simple -consumers prefer word-of-mouth recommendations over any other, and influencer marketing leverages this. Instead of communicating your message to mass, generic […]

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June 30: Time to Invest in your Business

Another financial year is almost upon us – crazy, right. If you, like us dread this time of year then let’s look at the positives – it’s a valid excuse for some last-minute spending! It’s important to check with your accountant, however, June can be a great time to invest in your business. Here are some items you might want […]

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4 Things you Should be Doing on Facebook Now!

Facebook is the most used social media platform in Australia. Because of this it is important that you utilise the platforms features to the fullest! Setting up simple account features is an easy way to increase your engagement and standing with consumers on Facebook but why stop there! Here we have 4 advanced plays you should be making on Facebook now […]

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