Facebook advertisements can provide significant benefits by increasing your brand awareness as well as boosting your sales. However, it is good to keep in mind that not all Facebook Ads are created equal. Sometimes a simple oversight can be the make or break to you receiving the results you desire. We have listed 5 Facebook Ad Mistakes that you […]
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If you are a business and have not set up a business account on Instagram you could be missing out on valuable data about your account. We break down the benefits of Instagram Insights and what valuable information you will receive from it. WHAT IS IT? Instagram Insights is a free feature on Instagram that helps you learn more about […]
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We recently came across a quote we loved and wanted to share. “Social Media is conversation. Social Media is customer service. Social Media is advertising. Social media is connectedness” – Sarah Beth Rosa. Social Media is now one of the first touch points that people turn to when determining to visit your business or a competitor. Breaking down the quote, […]
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With an abundance of new features rolling out on Facebook over the past couple of weeks it can be hard to keep up with it all. So, we thought we’d break down the main new features you may want to use to your advantage for your own business! Messenger rooms This new feature allows up to 50 people to video […]
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As the first social media to really take off globally, it was no surprise when Facebook built out ways to monetize. It created the first cost-effective, somewhat transparent advertising channel that was accessible to businesses of all sizes that we had ever seen. Built to be “easy-to-use” had given many business owners the confidence to explore ads themselves, which is […]
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There are a lot of local government grants around right now, as well as state incentives a business can apply for. We asked the experts in writing words than win work, Proof Communications for their top tips, and are pleased to have Rosemary Gillespie share with us this great article. It doesn’t matter whether the tender, proposal or grant application […]
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Business owners have been motivated for years to take their bricks and mortar businesses online, seeing the benefits of exposure, efficiency and for some online sales. However, for many conflicting priorities, time and budget constraints have held them back. Then welcome 2020! Many of us had high hopes for this year, a new decade, a nice synergy of numbers, surely […]
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As the world transitions from working in the office to working from home, we can all agree that this is a huge change! Going from face-to-face meetings where we can speak and banter freely – to online video calls is something employees and people around the world are all trying to adjust to. Whether it’s team meetings or client calls, […]
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Snapchat was first released in 2012 and quickly hit 10 million active users just after a year of launching. Instagram then introduced stories in 2016, and Facebook stories came after in 2017. It seems like LinkedIn is trying to go down the same pathway, as they have confirmed they are working on a new “Stories” feature – similar to that […]
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We’ve been asked this question more lately and we love that our fellow small business owners are always researching and looking for new and innovative ways to reach their audience. Answering this question always begins with, “well it depends!” Whatever tool you use, the goal is the same: to reach a targeted audience and achieve a specific marketing goal. So […]
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If you’re like us and like to get tasks done in the most clever, efficient and productive way then you’ll understand why we love Google Chrome extensions. Before we go ahead, let’s define Google Chrome extensions. What are Google Chrome extensions? “They are small software programs that customise the browsing experience. These extensions serve as features that enable users […]
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