It’s no secret that businesses need a strong web presence to compete in today’s digital age. Have you ever found yourself browsing on the internet and feeling completely disinterested because of how outdated a website was? That’s exactly what you need to avoid with your website. In the consumer’s eyes, a website is a reflection of a business. Investing in […]
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When it comes to social media, sometimes bigger isn’t always better. Ever since influencer marketing was introduced, Instagram quickly became one of the best platforms for brands to partner with influencers to reach new audiences. However, it can be easy to fall into the trap of thinking that all it takes is paying any random influencer with a large following. […]
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And How it Can Bring you More Followers Lately it seems everyone wants to know How to use Instagram Stories. Instagram launched its ‘story’ feature in August 2016 and it quickly threw Snapchat off its fast growing throne. Instagram stories offer businesses a great opportunity to reach a higher number of people by updating their audience with relevant information and […]
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In today’s digital age, being part of a growing professional network like LinkedIn can provide you with endless opportunities for growth. Whether you are speaking from a business or personal perspective, publishing on LinkedIn provides more value to connections who view your profile. LinkedIn is about relationship building Building connections on the platform is one of the driving factors […]
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It all starts with a few words on the screen. With a provocative question or a lost piece of a puzzle in mind, millions of people browse through the internet in search for answers. However, with more than a billion websites and two million blog posts published daily, you really are a small fish in a big pond. How do […]
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Picture this: You’ve spent countless hours researching and creating an amazing blog that educates and informs people about an interesting topic. The only problem is, no one reads it. Driving traffic to your blog and website is essential because without any readers, your efforts have gone to waste – so why not utilise that Facebook audience you’ve worked so hard […]
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Quality is always better than Quantity. It’s 2018. If you’re not scheduling your Instagram posts then it’s time you should. Whether you’re a business, photographer, influencer, blogger or an all rounded creative. As we all know, time is of the essence so let’s use it wisely. A lot of time and effort goes into one Instagram post. That’s why […]
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A successful digital marketing strategy is one that accounts for a diverse range of factors. No two businesses are the same, so those marketing strategy templates you’ve found online simply won’t cut it. Businesses are unique in their own ways, and if marketing has even been considered, a digital marketing strategy should be a key first step. At Wise Up […]
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Blogging is a term that has seen an upward spiral in popularity. The term has achieved critical mass, even throughout the non-savvy segments. Blogging is the cornerstone of many businesses and brands content marketing strategy. Why? Frequent blogging can have real benefits to your business. Blogging can have strong impacts on search engine visibility. This occurs through keywords or terms focused upon […]
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So you’ve heard the buzz and now you’re wondering – what is a landing page? Landing pages are simply a single web page, which aims to capture visitor’s information through a call to action. But why landing pages when I have a website of my own? Simply put, landing pages aim to drive one single action through precise focus, and are used […]
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Big news dropped yesterday, in case you were living under a Social Media rock – Facebook is implementing a huge change to the way content will be prioritised on Facebook. And boy did the panic erupt! When I started Wise Up in 2010, Facebook was fancy free, ads were not heard of, people had high performing sales just from posts […]
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Every year the digital marketing landscape progresses towards further engaging individuals, and focuses on improving the user experience. All mediums of digital, whether it be social, email or online aim to keep users happy for longer, to maintain effectiveness (and of course a place in the annual marketing budget). Now that we’ve kicked off 2018, here are some of the […]
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