The holidays are just around the corner, hooray! Or boohoo? It’s peak season for anything sales-related which means high stress, high competition, super busy or… super quiet?! We wish for our fellow small business owners to thrive this festive season, instead of getting overwhelmed or disappointed. So here are our 6 tips to make your Holiday Marketing efforts worthwhile and […]
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In a digitally-driven and fast-paced society where people are overloaded with choices, having a story or face behind your brand is key. Your small business represents who you are in many ways. To truly engage your audience, pull at their heartstrings! People WANT to know the story behind your business. So tell your story, be an inspiration and create a […]
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There’s so many tips, tricks and ‘hacks’ all over the internet about making Social Media a profitable tool. We’re all for DIY and self-learning, but it’s painful to see our fellow Small Business owners and managers get lost in it and make mistakes that hurt their business. This is why we always urge Small Business owners to have a Digital […]
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Social media is a wild and ever-changing beast. Tame it, and make it work for you! Managing a small business is no joke. DIY is your life and there’s never enough time to get everything done. By now you would admit that Instagram IS a useful tool and we’re here to help you master it! We’ll keep it simple and […]
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When you hear the word Branding, you picture a logo, a colour, a mood or even a person or memory. Marketing is all the efforts that go into finding a target market with the ultimate goal of profitable sales. It’s about how you build awareness. So the debate is, which is more important? Let’s have a look at our infographic […]
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Before you invest anymore on your marketing efforts, find out what’s working and what’s not. You want to avoid wasted $$$ but also shine more light on what you’re doing right. A Social Media Audit is not as scary as it sounds. It’s rather simple with numbers that are easy to absorb. You’d be pleased to know that Facebook & […]
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Did you know 64% of Instagram users are 18-29 years old? If that’s your target market, you’re going to want to read the rest of this blog. Millennials (people born between 1981-1996) are a massive target market. If you haven’t been taking them seriously, it may be time to open your eyes to how much they inject into the economy […]
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What is Internal Marketing? “Internal marketing is the promotion of a company’s objectives, products and services to employees within the organisation. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy.” We believe, put simply, Internal Marketing is about empowering your team and making them your biggest fans – creating your strongest brand ambassadors. Imagine […]
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As a marketer, it’s on US to keep up to date on the latest social media platforms that are growing in the digital world and HOW we can strengthen our social media strategy by utilising these. We’ve taken it upon ourselves to seek out the next rising social media platforms that you should try! VERO Vero is a new social […]
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We feel that Small Business Marketing is very unique and tremendously challenging. Resources are limited, 24 hours in a day is never enough, and all you have is yourself to rely. This is why we tackle each small business client’s Digital Marketing on a case-by-case basis. Just recently, we were part of a Small Business Networking event dedicated for Sydney’s […]
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We’ve tried and tested Ads with and without a landing page. Here’s what we learned and what you need to do to get those sales! To start off, what is a Landing Page? A landing page is “a web page which serves as the entry point for a website or a particular section of a website.” Thank you Google for […]
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When most people think of LinkedIn, they would probably say, “I update my resume when I’m looking for a new job”. But for Business Owners, Managers, Directors and Executives, it’s a place of business. If you’re looking to connect with professionals and thought leaders of your industry, LinkedIn is the place. Professionals are already conversing with each other, forming B2B […]
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