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How SEO Can Optimise Your Blog Content Game

It all starts with a few words on the screen. With a provocative question or a lost piece of a puzzle in mind, millions of people browse through the internet in search for answers. However, with more than a billion websites and two million blog posts published daily, you really are a small fish in a big pond. How do […]

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3 Ways to Brilliantly Promote your Blog on Facebook

Picture this: You’ve spent countless hours researching and creating an amazing blog that educates and informs people about an interesting topic. The only problem is, no one reads it. Driving traffic to your blog and website is essential because without any readers, your efforts have gone to waste – so why not utilise that Facebook audience you’ve worked so hard […]

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3 Reasons You Should Be Scheduling your Instagram Posts

Quality is always better than Quantity.   It’s 2018. If you’re not scheduling your Instagram posts then it’s time you should. Whether you’re a business, photographer, influencer, blogger or an all rounded creative. As we all know, time is of the essence so let’s use it wisely. A lot of time and effort goes into one Instagram post. That’s why […]

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Elements of a Digital Marketing Strategy

A successful digital marketing strategy is one that accounts for a diverse range of factors. No two businesses are the same, so those marketing strategy templates you’ve found online simply won’t cut it. Businesses are unique in their own ways, and if marketing has even been considered, a digital marketing strategy should be a key first step. At Wise Up […]

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What Are the Benefits of Blogging in 2018?

Blogging is a term that has seen an upward spiral in popularity. The term has achieved critical mass, even throughout the non-savvy segments. Blogging is the cornerstone of many businesses and brands content marketing strategy. Why? Frequent blogging can have real benefits to your business. Blogging can have strong impacts on search engine visibility. This occurs through keywords or terms focused upon […]

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Why Landing Pages – 5 Features of High Converting Landing Pages

So you’ve heard the buzz and now you’re wondering – what is a landing page? Landing pages are simply a single web page, which aims to capture visitor’s information through a call to action. But why landing pages when I have a website of my own? Simply put, landing pages aim to drive one single action through precise focus, and are used […]

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5 Digital Trends to Watch Out For in 2018

Every year the digital marketing landscape progresses towards further engaging individuals, and focuses on improving the user experience. All mediums of digital, whether it be social, email or online aim to keep users happy for longer, to maintain effectiveness (and of course a place in the annual marketing budget). Now that we’ve kicked off 2018, here are some of the […]

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Digital Marketing for Small Businesses – Retargeting

Have you ever visited your favourite websites, browsing their products or services only to realise that this business is “following” you around social media, and the rest of the internet once you close the page? It’s not a coincidence – this is retargeting! When it comes to digital marketing for small businesses, retargeting is something you should strongly consider implementing. […]

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Social Media Channels: A Case Study of 4 Businesses

When most businesses jump into the world of social media, the initial planning stage may be overwhelming due to the variety of platforms available. Many businesses start out wanting to cover all platforms – often because they are getting conflicting advice! But in reality different platforms, and combinations of platforms make more sense for different businesses, so why would adopt […]

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Email Marketing – Making it More Effective

Is your business currently marketing through email? With 90% deliverability, compared to the 2% organic reach on some social platforms, you should be! Email allows you to only engage with those who have expressed an interest in your product or service offering in the past, meaning those you engage with will be “warm” in a sense, as they’ve previously opted […]

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