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Branding vs. Marketing

When you hear the word Branding, you picture a logo, a colour, a mood or even a person or memory. Marketing is all the efforts that go into finding a target market with the ultimate goal of profitable sales. It’s about how you build awareness. So the debate is, which is more important? Let’s have a look at our infographic […]

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2020 Countdown: Audit Your Social

Before you invest anymore on your marketing efforts, find out what’s working and what’s not. You want to avoid wasted $$$ but also shine more light on what you’re doing right. A Social Media Audit is not as scary as it sounds. It’s rather simple with numbers that are easy to absorb. You’d be pleased to know that Facebook & […]

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Adjusting to Instagram’s Changes

Did you know 64% of Instagram users are 18-29 years old? If that’s your target market, you’re going to want to read the rest of this blog. Millennials (people born between 1981-1996) are a massive target market. If you haven’t been taking them seriously, it may be time to open your eyes to how much they inject into the economy […]

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Internal Marketing: Empower your team

What is Internal Marketing? “Internal marketing is the promotion of a company’s objectives, products and services to employees within the organisation. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy.” We believe, put simply, Internal Marketing is about empowering your team and making them your biggest fans – creating your strongest brand ambassadors. Imagine […]

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Emerging Social Platforms

As a marketer, it’s on US to keep up to date on the latest social media platforms that are growing in the digital world and HOW we can strengthen our social media strategy by utilising these. We’ve taken it upon ourselves to seek out the next rising social media platforms that you should try! VERO Vero is a new social […]

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Marketing for your Small Business

We feel that Small Business Marketing is very unique and tremendously challenging. Resources are limited, 24 hours in a day is never enough, and all you have is yourself to rely. This is why we tackle each small business client’s Digital Marketing on a case-by-case basis. Just recently, we were part of a Small Business Networking event dedicated for Sydney’s […]

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Why You Should Be On LinkedIn

When most people think of LinkedIn, they would probably say, “I update my resume when I’m looking for a new job”. But for Business Owners, Managers, Directors and Executives, it’s a place of business. If you’re looking to connect with professionals and thought leaders of your industry, LinkedIn is the place. Professionals are already conversing with each other, forming B2B […]

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Become a Social Media Pro

Social Media big beast to tame, however once you do, your reach to your fans and customers is global – reaching millions. Imagine your revenue if you did! No experience? If you’re a start-up or manage/own a small business, DIY might already be your life. And when it comes to “doing social media”, we can simplify it for you. Here’s […]

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Facebook Down. Instagram Outage. Global.

In the history of Facebook, we haven’t seen an outage like this before. Facebook’s last outage was August 2018 for 45 minutes, and before that it was over a decade ago when no one quite cared about Facebook’s existence. So what happened? Facebook, Instagram, Messenger, WhatsApp – they’re all down. If you’re lucky enough to load it on your phone […]

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