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The MUST KNOWS of Instagram Insights

If you are a business and have not set up a business account on Instagram you could be missing out on valuable data about your account. We break down the benefits of Instagram Insights and what valuable information you will receive from it. WHAT IS IT? Instagram Insights is a free feature on Instagram that helps you learn more about […]

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The Power Of Social Media

We recently came across a quote we loved and wanted to share. “Social Media is conversation. Social Media is customer service. Social Media is advertising. Social media is connectedness” – Sarah Beth Rosa. Social Media is now one of the first touch points that people turn to when determining to visit your business or a competitor. Breaking down the quote, […]

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5 Reasons Your Customers Aren’t Buying Your Offer

Have you spent an endless amount of time marketing your offer and getting no return? There could be a number of different factors that contribute to your lack of sales, so we’ve made a list of the top 5 most common reasons why your offer isn’t selling! No real value If your customers have no need for your product or [...] Read more

4 Things to Check When Your Facebook Ads Aren’t Converting

As the first social media to really take off globally, it was no surprise when Facebook built out ways to monetize. It created the first cost-effective, somewhat transparent advertising channel that was accessible to businesses of all sizes that we had ever seen. Built to be “easy-to-use” had given many business owners the confidence to explore ads themselves, which is […]

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Supercharge your chances of winning a tender, grant or proposal with these top tips

There are a lot of local government grants around right now, as well as state incentives a business can apply for. We asked the experts in writing words than win work, Proof Communications for their top tips, and are pleased to have Rosemary Gillespie share with us this great article. It doesn’t matter whether the tender, proposal or grant application […]

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4 Ideas for Bricks & Mortar to Go Online

Business owners have been motivated for years to take their bricks and mortar businesses online, seeing the benefits of exposure, efficiency and for some online sales. However, for many conflicting priorities, time and budget constraints have held them back. Then welcome 2020! Many of us had high hopes for this year, a new decade, a nice synergy of numbers, surely […]

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How To Stay Connected Using Facebook Groups

As the world transitions from working in the office to working from home, we can all agree that this is a huge change! Going from face-to-face meetings where we can speak and banter freely – to online video calls is something employees and people around the world are all trying to adjust to. Whether it’s team meetings or client calls, […]

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Is LinkedIn The New Snapchat?

Snapchat was first released in 2012 and quickly hit 10 million active users just after a year of launching. Instagram then introduced stories in 2016, and Facebook stories came after in 2017. It seems like LinkedIn is trying to go down the same pathway, as they have confirmed they are working on a new “Stories” feature – similar to that […]

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Should I put my business on Tik Tok?

We’ve been asked this question more lately and we love that our fellow small business owners are always researching and looking for new and innovative ways to reach their audience. Answering this question always begins with, “well it depends!” Whatever tool you use, the goal is the same: to reach a targeted audience and achieve a specific marketing goal. So […]

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