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What is a landing page and what should I include on it?

Put simply, your landing page is where your customer will ‘land on’ after clicking a specific link or advertisement. Landing pages are found to convert at a higher rate than a normal website, but why? Landing pages outperform websites as they don’t need to incorporate all brands values and messages – but instead can focus on one clear focus. This [...] Read more
Content Planning

3 Reasons why you should plan your Social Content

Are you a sporadic poster? Do you go into each week stuck with what to post? Creating a content calendar will give you a better perspective of your overall marketing strategy. It allows you to notice content gaps and will show you if you are focusing too much on a particular topic while almost completely neglecting another one. Planning your […]

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Oh no! Facebook Analytics is going away!?

Yes, when we saw the headlines we were just as shocked as you. What does this mean for our reporting? How will businesses monitor their progress? All the same questions ran through our minds.   If you haven’t heard the news, Facebook Analytics will no longer be available from June 30, 2021. The announcement is as follows: “Facebook Analytics will […]

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How do I maximise hashtags?

Hashtags were created in 2007 as way to help users find and search for relevant, specific content. Fast forward to 2021 and now almost every social media platform encourages you to use them in your captions. For business owners, it allows you to draw attention, promote, organise, and connect with your target audience. If you aren’t already, it’s time to […]

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Help! My account has been deleted!

Waking up to your social media accounts being deleted has got to be one of the most frightening feelings. Surprisingly, it happens more often than you may think. The lesson we want you to take away from this blog is to not rely solely on free platforms!   Free platforms are an incredible asset to any business. We absolutely encourage […]

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3 Reasons why your Business needs a Blog!

Blogging is often overlooked or disregarded in many companies’ marketing strategies. When new clients come in to discuss our marketing strategy, it is apparent that many are unaware of the benefits of having a designated blog section on their website. We are here to give you insight into why your business needs a blog!   Helps drive traffic to your […]

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Is it time to check out the new Audio-Only Social Media Platform Clubhouse?

If you haven’t heard, there’s a new social media platform on the rise and it is invite-only and audio-only! In a digital world so heavily focused on visual, how does this platform make the cut in the market? We break down everything we know so far about this new platform.   Firstly, What is Clubhouse? Clubhouse explains that it “was […]

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iOS14 & Facebook Ads – What You Need to Know

If you are a business owner or an advertiser, you may want to listen up. You may have seen that Apple and Facebook are in a slight ‘battle’ over Apple’s new iOS14 update. In June 2020, Apple announced iOS 14 updates that, among other changes, require apps to ask users for permission to collect and share data using Apple’s device […]

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2020 Wrap Up

2020 has been a big year for all of us! Reflecting on the year that it has been, we look back at the top social media trends of the year and how they have businesses thriving!    1.TikTok TikTok has really taken off in 2020!  It is now available in over 150 markets around the world, in 39 languages. The […]

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