mtkgsols

Facebook Down. Instagram Outage. Global.

In the history of Facebook, we haven’t seen an outage like this before. Facebook’s last outage was August 2018 for 45 minutes, and before that it was over a decade ago when no one quite cared about Facebook’s existence. So what happened? Facebook, Instagram, Messenger, WhatsApp – they’re all down. If you’re lucky enough to load it on your phone […]

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Hidden Instagram Features You Should Be Using

Got an Instagram Business Account? Or considering finally setting one up for your upcoming business? Utilise these free features most people don’t know about to get the most out of Instagram! Let’s start with the basics. As Instagram eloquently puts it: There’s a side to Instagram that not many people know about, let alone use. Plus, they’re a constantly evolving […]

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Marketing Agency vs Your “Marketing Person”

Hire a Marketing Agency vs In-house Marketing? This is a big question for Small to Medium sized businesses – and considering cost, it should be! We’ve seen and worked with numerous SMEs who point at one of their team members and say, “they do marketing” and, “that’s my marketing person”. It’s funny at first and then not so much when […]

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Digital Marketing Trends in 2019

It’s 2019 and this year we’ll hit 9 years of supporting businesses with online marketing. We like to think we started in the dark ages when people commented on every Facebook Post, Ads didn’t exist and the # key was known for other uses. As another year rolls around, our digital marketing agency likes to stop and think “what will […]

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Your Employees are your next Influencers

Employee Advocacy. Your employees should be your most loyal customers and the biggest fans. They are essentially the face of your brand. Why try to convince influencers when your employees already understand and appreciate your business? Each employee has their own network of people they engage with. It doesn’t take an influencer with 100K+ followers to promote your brand. Each […]

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Rebranding – How to get it right.

Rebranding isn’t just about choosing a new logo and tagline. That’s just the outer most layer of your rebranding. However, every change whether little or big, is all for a specific purpose. Rebranding is like renovating your house. You wouldn’t start with repainting the walls – like starting with changing your logo. You would typically go through your reasons for […]

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Is Your Marketing Outdated?

Just a few years ago, businesses were saying “we do 50/50 traditional and digital marketing”. If you said that today, marketers would probably tilt their heads and look at you funny. Digital is marketing. Social is media. If you haven’t embraced digital as part of your mix, and a leading one, you’re missing out. So, the question we want to […]

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Social Media Engagement – Why does it matter?

It’s been talked about and demonstrated repeatedly how social media is a powerful marketing tool for your business. In our last blog we concluded that social media is a cost-effective tool to promote your business and engage with your customers and prospects. But, what is social media engagement? That word ‘engage’ can seem a little fluffy and subjective, when in fact […]

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Do you need Social Media Marketing?

Social media is everywhere and everyone is somehow connected. In fact, about 37% of the world’s population are social media users. That’s 2.77 billion people. Let’s talk business. As a marketing agency, we still hear stories about and directly deal with clients who avoid social media altogether. We understand that it’s complicated and there are so many platforms to choose […]

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Do I need a SSL Certificate and What Does It Mean?

In a technologically driven society, our personal details are more at risk than ever. That’s why we need to be sure that our networks are secured. This is where SSL (Secure Sockets Layer) comes in handy, it’s the backbone of our secure internet and it protects your sensitive information as it travels across the world’s computer networks. It provides privacy, […]

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3 Key LinkedIn Updates You Should Know About

If you’re not using LinkedIn in 2018, there’s a good chance of falling behind.   LinkedIn is a professional platform that provides you with the opportunity to connect with industry leaders in your desired field. The opportunities to advance your career are endless, whether you are coming from an individual or business perspective. With this said, the platform is constantly […]

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