mtkgsols

What do I Include on my ‘About’ Page?

We are constantly overwhelmed with choice in today’s fast-paced digitally-driven society. That’s why having a face or story behind your brand is key! Your small business represents who you are in many ways. To really engage with your audience, pull at their heartstrings and make them feel something! They WANT to know the story behind your business, and they go […]

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How to Wise Up your Social Media Engagement Game

Social media algorithms sound daunting… But! They don’t have to be because here we are bringing you the top three tips on how to Wise Up your online engagement across Facebook, Instagram and LinkedIn.  Algorithms are automated calculations that predicts what posts make it to the top of your social media feed, and which ones are left behind. This has […]

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Daily tasks to boost your Social Media Engagement!

Social media is a highly engaged and interactive space for businesses to connect with new potential customers and clients. We see quite often that people post and then abandon the platform for the rest of the day. They then wonder why they aren’t receiving optimal engagement on their profile or posts. We have listed some small but extremely important daily […]

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What is a landing page and what should I include on it?

Put simply, your landing page is where your customer will ‘land on’ after clicking a specific link or advertisement. Landing pages are found to convert at a higher rate than a normal website, but why? Landing pages outperform websites as they don’t need to incorporate all brands values and messages – but instead can focus on one clear focus. This [...] Read more
Content Planning

3 Reasons why you should plan your Social Content

Are you a sporadic poster? Do you go into each week stuck with what to post? Creating a content calendar will give you a better perspective of your overall marketing strategy. It allows you to notice content gaps and will show you if you are focusing too much on a particular topic while almost completely neglecting another one. Planning your […]

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Oh no! Facebook Analytics is going away!?

Yes, when we saw the headlines we were just as shocked as you. What does this mean for our reporting? How will businesses monitor their progress? All the same questions ran through our minds.   If you haven’t heard the news, Facebook Analytics will no longer be available from June 30, 2021. The announcement is as follows: “Facebook Analytics will […]

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How do I maximise hashtags?

Hashtags were created in 2007 as way to help users find and search for relevant, specific content. Fast forward to 2021 and now almost every social media platform encourages you to use them in your captions. For business owners, it allows you to draw attention, promote, organise, and connect with your target audience. If you aren’t already, it’s time to […]

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Help! My account has been deleted!

Waking up to your social media accounts being deleted has got to be one of the most frightening feelings. Surprisingly, it happens more often than you may think. The lesson we want you to take away from this blog is to not rely solely on free platforms!   Free platforms are an incredible asset to any business. We absolutely encourage […]

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3 Reasons why your Business needs a Blog!

Blogging is often overlooked or disregarded in many companies’ marketing strategies. When new clients come in to discuss our marketing strategy, it is apparent that many are unaware of the benefits of having a designated blog section on their website. We are here to give you insight into why your business needs a blog!   Helps drive traffic to your […]

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