It’s no secret that businesses need a strong web presence to compete in today’s digital age. Have you ever found yourself browsing on the internet and feeling completely disinterested because of how outdated a website was? That’s exactly what you need to avoid with your website. In the consumer’s eyes, a website is a reflection of a business. Investing in web design will increase customer engagement and will encourage customers to spend more time on your site allowing them to build trust and buy-in to your message.
Whether your web design lacks imagination, or your content is disengaging, we’ve picked out 5 signs you should look for to ensure your website performs the way it should. In today’s day and age, there are an overwhelming number of businesses out there competing against yours, so it’s important to make sure you stand out from the crowd!
- Website Design
Staying up to date with current website trends will keep you at the top of your game. Website standards change each year, so it’s important to stand out against your competitors. An up-to date website gives users the impression that you’re the experts in the field. A simple, user-friendly website with effective graphics, images and a fast load time can be the recipe for business success. If this sounds like something you’re missing, don’t hesitate to have a chat with us today so we can make these changes for you.
- Not Responsive
Making sure your website is responsive will keep users on your page for longer. This means, making sure it is mobile friendly as well as responding across all device types like iPad and tablets. Millions of consumers use their mobile phones to browse through websites, so if your website is unresponsive in these circumstances, it’s making a bad impression.
- High Bounce Rate
If your website has a high bounce rate, it’s a clear sign that your website is not performing. A high bounce rate is defined as a user that has “no engagement with the landing page and the visit ends with a single-page visit” which indicates that customers are getting a negative first impression of your site and leaving. This could be because of a bad web design, a disconnect between an ad to where they landed or poor user experience.
- Low Sales Conversion Rate
If your website has high traffic and low sale conversions, this could be a massive problem. Google Analytics can track holes in your site and tell you where you’re missing the mark. It can pay to have some friends and family visit to the site, browse and attempt a transaction – sometimes you are too close to it to see roadblocks or unclear pathways.
- Low SEO Ranking
If your website isn’t SEO rich, good chance is that people can’t find you. No one wants to scroll through a million pages on google to find what they’re looking for (and quite frankly – they don’t). Google ranks your website based on relevance. The more relevance, the closer to the top your website appears which means the more traffic your website will attract.
If you’re experiencing any of these symptoms, don’t wait till it’s too late. We are industry experts in web design worked across many industries – from retail to real estate and medical. If you need some assistance with your own website, please don’t hesitate to book a call with us today!