Have you spent an endless amount of time marketing your offer and getting no return? There could be a number of different factors that contribute to your lack of sales, so we’ve made a list of the top 5 most common reasons why your offer isn’t selling!
No real value
If your customers have no need for your product or service, then it is of no value to them. Get to know who your target audience is and establish their pain points to identify an offer that will be valuable to them. What’s your unique selling proposition that differentiates you from your competitors?
No emotional connection
Majority of customer’s buying decisions are based on emotional factors so it’s essential that you’re creating genuine, lasting emotional connections with your customers. A customer journey map is a great tool to help identify places where you can best make those emotional connections.
Lack of trust
An unknown brand/business means unknown quality and risk. Trust can be hard to build especially online so try to build rapport with existing customers by encouraging loyalty, repeat purchases and word of mouth.
It’s not front of mind
Did you know customers have to see something on average 7x before making the decision to buy something? Get your name out there! Actively build brand awareness around your offerings via interacting in online communities & Facebook groups or build an email list where you can share a bit about your products/services every now and then.
Your initial offer might be amazing, but customers can become easily discouraged when it comes to a complicated buying process. Break down your offer to make it as clear as possible, for example:
- How will this benefit potential customers?
- What’s included in the offer?
- What’s happens after they sign up/buy?