In a world so heavily influenced by social media, businesses often forget about the other important elements of a business. In our last blog we told you Why you Need a Website in 2021, and today we are going to share with you why eMarketing is Essential for your business. Did you know that 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. If that is not enough to convince you, we have outlined 4 Reasons why eMarketing is an essential part of your marketing campaign.
1. Personalised Connections
Personalisation makes your customer feel as though you are communicating with them directly, and it makes them feel special. Addressing the recipient by their first name is the simplest way you can incorporate personalisation. Email campaigns can be customised and created based on segmented audiences. For example, you may have one email for already converted customers, and another for new potential customers. Customers who have already converted will already know about your brand, and therefore you do not necessarily need to explain who you are and what you do. Whereas this is something that new potential customers will want to know before deciding to go with your business over a competitor. A successful email marketing campaign means sending the right email, and the right time, to the right people. This is where personalisation and segmentation help convert your email into sales.
2. Generates Website Traffic
eMarketing is a great way to direct your customer to your website, and it helps improve your SEO. Images and text can have links embedded in your email, making it easy for your customers to be directed to the specific product or service you are highlighting. It is important to note that every email should include a call to action. A call to action (CTA) is a marketing term for any device designed to prompt an immediate response or encourage an immediate sale.
3. Reach the right people at the right time
Platforms such as Mailchimp provide you with data including with data such as what time your customers are opening your emails, and how many are clicking through to your website. This can improve the success of your marketing campaign as you are provided a guide of when your customers are more likely to open the email. This way you can schedule your campaign at the right time for the right people, which will hopefully lead to sales. It can also help you distinguish what content they are reacting to best.
4.Own your contacts and your content
If Social Media shut down tomorrow, how would you connect with your customers? Building a mailing list is extremely important for any business. Not only do you own your email contact list, but you also own the content that is being sent and produced. It’s important to remember that social media is a rented space, so having something that is yours like a database and a website is essential.
eMarketing not only improves sales and leads, but it also is one of the best ways to stay in touch with your audience. As we highlighted above, it is still the preferred method of receiving information, so if you aren’t taking advantage of it now, you should be!
To find out how we can work with you on your eMarketing campaigns, get in touch with us for a free 20-minute consultation today!