SEO is probably that task at the bottom of your to-do list, the one you know you desperately have to do, but keep avoiding because it may seem too confusing. Although, if you want your website to rank on Google, it’s a priority – but it doesn’t have to be overwhelming.
Now, it is important that we let you know that SEO is constantly evolving, one day you might be on page 1 of Google, and the next on page 3. It is important that you review your ranking on the phrases that matter most to you, at least once a month to ensure continued success.
1. Image Alt Descriptions
It is easy to upload your image with the filename 3h4m7jd8gjdnus5d.jpeg, however, this is a big SEO no no. Google will look at the file name and Alt Descriptions of any media you upload onto your site and consider them in terms of your overall website purpose or solution to the consumer. Using keywords in your file names, or simply accurately naming your media will allow for your content to rank on google. So when you upload your beautiful headshot on your about page, don’t name it me.jpg.
With Alt Descriptions, you have the ability to create a bit more of a description for the image, think a short sentence that links to not only the image itself, but also the content surrounding it, working to boost your SEO e.g. Business Mentor Headshot Jane Karr. Also when your image is broken, it’s this alt tag that everyone will read!
2.Tidy up your Title Tag & Meta Data
Your Title Tag and Meta Data Descriptions are key players in Google’s ranking system. A Title Tag has a character limit of 60 characters, whilst a Meta Data Description has a character limit of 160. It is important that you utilise every single character space by creating descriptions that are keyword rich.
Google offers a Keyword Planner within Google AdWords. The keyword Planner allows you to research keywords, helping you to find the keywords most relevant for your website.
3.Creating Valuable Content
Content is key! Blogging is one way in which you can create valuable content for your audience that won’t just add value for your readers, but will also be warmly received by Google. Creating short snappy titles for blogs that are keyword rich and to the point will help Google index your blog, and boost your rankings overall.
Additionally, it is important that your blog posts aren’t all the same. Incorporating different types of blog posts in your strategy will give you great results. Creating content that includes links to knowledgeable sources, doing interviews with industry experts, and creating blogs that are data-based are all ways to help create content that will give Google something to think about.
Now whilst these SEO strategies may be easy for some, it can still be mystifying for others. The Digital Upgrade has been created to solve all your problems and queries! ‘SEO Essentials’, is a one hour workshop as part of The Digital Upgrade, where Mary-Anne will share her 10 years of knowledge and experiences building websites and working with clients to improve their SEO!
Secure your spot today! https://www.thedigitalupgrade.com.au/the-digital-upgrade/