Our agency is built on the principle of “treating your business like our own” and we have created a flexible, accessible solution for start ups and SME’s who value a personal approach.
Wise Up Marketing was launched in 2010 as a response to the growth of digital marketing and to assist businesses in targeting consumers through all touch points, drawing upon strategic planning and execution skills within traditional media vehicles and understanding of emerging social opportunities.
Wise Up Marketing is dedicated to helping small and medium sized businesses reach their full potential. We use strategies that maximise all the latest touch points to target consumers in relevant ways, with the emphasis on cost-effective solutions and measurable results.
What makes our business unique is our business model. In an industry where agency retainers rule, we have developed our business with no retainers or lock in contracts, but instead transparent processes that meet your needs within your budget
If we sound like the change you have been looking for contact us now so we can help your business grow!
I started my first business at age 8 on the school playground; it was promptly shut down, but would set off a lifelong passion for matching consumer’s needs with products and services.
With a corporate grounding as a Strategic Brand and Marketing specialist working on some of Australia’s favourite brands, I have honed the ability to balance creativity with financial realities, launching products and brands with an innate ability to capture a target market’s attention.
I am also a qualified trainer and assessor, working with training organisations such as the Australian Careers Business College and TAFE NSW. Through this I am able to guide others through learning and education.
Being immersed in the social and digital space for over 5 years I am a passionate Digital Strategist, Speaker and Mentor for business owners looking to maximise the opportunities that Social Media brings.
Coming from the legal world Alicia has been part of our team since October 2015 and has brought with her a keen awareness and passion for the digital sphere. Alicia has an innate ability to quickly solve problems as they are presented to her, her can do attitude coupled with her friendly approach made her a welcome addition to the Wise Up Team (oh and her love of Coffee). In addition to this, her extensive research skills mean that Alicia is able to efficiently curate information and digital content for the vast array of clients which we service.
Alicia works full time at Wise Up Marketing, managing the social accounts for our clients and developing websites that look great and convert.
Melanie has been part of our team since February 2014. She brings a strong background in administration along with a deep understanding of building a small business, as an entrepreneur herself launching an extremely successful Macaron business.
Melanie gets Social Media and is a meticulous planner, knowing first hand how the right social media content can gain your business a following and convert to an active customer base.
Melanie works on Friday’s and offers support across the client portfolio. We call her Meme Mel, for her outstanding work sourcing Friday Funny posts for her portfolio!
Renee brings to the Wise Up team her extensive experience in PR & Marketing working in Media for over 15 years. Renee is a senior strategist who identifies opportunities for our clients and crafts solutions to help them achieve success.
Her extensive PR and Media experience ensures that Renee is connected to all the right people, and is perfectly placed to help our clients get their stories published in local and national newspapers, as well as popular fashion, beauty and lifestyle magazines.
Renee is also able to assist with organising competitions that meet legal requirements, helping you identify opportunities to get your products out to the masses with Prize opportunities and identify influencers to work with and negotiate mutually beneficial partnerships.
WordPress Maintenance, Data Security and Website Hosting: VS Micro Data
Sydney Event Planning, Conferences Production, AV Hire & Solutions and Webcasting: CDS Audio Visual
IP and Trademarking Advice: Moore + Moore IP
Corporate Event Photography: Encapture
Corporate Wardrobe Styling & Fashion Shoots: Style Culture Sydney Personal Stylist